Casie Stewart’s true colours: our interview with an influential personality

Casie Stewart is certainly one of the most authentic people you’ll ever meet! An award-winning content creator, lifestyle blogger, and digital media expert, she helps brands tell their storytelling in an inspiring way. She works as an influencer, spokesperson, speaker, director, and consultant for some of theworld’s top brands.

I had the chance to sit down with Casie and speak with her about the ever-evolving digital landscape. How is it to work with brands? How can we stay authentic in today’s photo-shopped world? How can companies integrate social media into their communications and business strategies?

She gives us her thoughts and tips with the naturalness which characterizes her.

1. How did your adventure begin?

I started my blog in 2005 as a diary, documenting my life, adventures, experiences, thoughts and ideas. When I was in Australia for university I had a MSN Spaces diary that helped me share stories about what I was doing with friends and family back home. I moved to MySpace, then Blogger, to WordPress and now I have a fully hosted WordPress site of my own. I started a YouTube channel in 2006, joined Twitter in 2008, and Facebook right when it became available. And I’ve had Instagram for years!

 2. How have you maintained your authenticity over the years as the digital landscape changes?

You have to stay true to who you really are. Sometimes bloggers and influencers make themselves look a certain way and portray a life they don’t actually live. It’s hard to live up to those kind of standards you set for yourself and you’ll burn out if you’re not yourself. I’ve heard of younger people wanting to starting a blog or ‘be an influencer,’ but influencer isn’t something you can just decide to be; influence comes from DOING something that gets recognized or influences the ideas and thoughts of people. You can’t buy your way into being influential, establishing yourself as a brand or thought leader takes time.

For me, authenticity is more important than perfectly curated Instagram. I think the best way to be authentic is to be yourself and tell stories, to be a real human. One of my favourite ways to tell stories is going on adventures and exploring new things. I also only work on things that I like, have tested, or experienced first-hand. How can you share your honest opinion on something if you haven’t tried it?!

3. How can brands integrate social media in their marketing strategy?

Creating good and consistent content will go a long way. Social media can be overwhelming if you don’t have a plan. This doesn’t mean you should plan everything out for the next six months because things change, but it helps to be proactive vs reactive. Brands need to have an open mind and trust people who know what content works for their audience.

 4. What advice do you have for those that invest in one specific social platform?

I’ve seen a lot of apps come and go and I tell people not to put their eggs in one basket. For example, Snapchat was very popular until Instagram added Instagram stories, heaps of people stopped using Snapchat. I recommend having a website as place for your content to live that you own so you don’t rely on a platform that’s not yours. There’s always going to be something new, innovate or die!

 5. What are some common mistakes businesses make in influential marketing?

You can’t expect bloggers or influencers to write about your product or company just by sending a press. Life is about building relationships, reach out to an influencer or blogger and ask about how you can work together. Get to know them, read their blogs, look on social media, to see what they’re doing. Make sure you do your research to ensure the person is a good fit.

6. Who are some people in the social media space you admire or look up to?

Tiffany Pratt is a Canadian designer, stylist, author, and TV personality. She built her life around something she loves doing and I admire that. Casey Neistat is the world’s top YouTuber, filmmaker, and co-founder of multimedia company Beme, recently acquired by CNN. I love his videos and whole vibe. He’s living his life to the fullest and shares it with the world. Andrew Gunadie – aka ‘gunnarolla’ – is a YouTuber + music and video producer based in Toronto. His content is so fun and creative. He does a lot of brand partnerships, but everything is uniquely him. What I like about each of these people is they’ve taken something they love doing and made it into a career.

7. Favourite social media platform?

I love Twitter, always have. I’ve been using it since 2008 and it’s changed a ton but I find I still share there the most and have a lot of engagement. I also like Instagram stories because it’s instant. I love sharing things as they happen and I feel both Twitter and IG stories are great for that.

8. Which social network do you spend the most time on?

Hard to say, but according to my phone stats it’s a tie between IG and Facebook. Although, I check all my social platforms pretty frequently.

9. Which social media platform could you not live without?

LOL. I could live without all of them!

10. Favourite emoji?

Heart emoji!

Prediction #1 – R.I.P. Organic Reach

In 2007 Facebook launched its Pages for Business and the success was amazing. Brands could finally have a “free” presence on the platform and join thousands of fans. The key was to create rich, engaging content to ensure exponential growth of your community.

Then in 2010, we saw the emergence of the feature “sponsor” in the publications of Pages. It was a question of giving a boost to our publications. As of 2012, Facebook ecosystem observers have seen a sharp decline in the organic reach of Pages’ publications year after year. Organic reach dropped nearly 50% on Facebook throughout 2016, according to industry experts and this is due to an increase in the number of posts being published.

Facebook is currently testing in six countries a new feature that would put all of Pages’ publications in a separate new tab of your news feed. Only posts from your network of friends, as well as “sponsored” page publications would now appear in your main thread.

In 2018, we predict the beginning of the end of the organic reach of publications on Facebook.

OnDeck Canada Announces Strategic Partnership with Integrated Communications Firm, CASACOM

(Toronto, Canada) October 31, 2016 – OnDeck, a leader in online small business lending, has enlisted national integrated communications and public relations firm, CASACOM to support their Canadian communications initiatives, which will be geared toward educating small business owners on additional lending options.

CASACOM’s Toronto office team will work with OnDeck to roll out a series of communications programs including strategic media relations campaigns, speaking engagements and events, local business outreach, and other exciting initiatives designed to empower and educate small business owners across the country.

“We are thrilled to be partnering with an innovative company like OnDeck to help them reach the small business owners who have an opportunity to benefit greatly from their personalized, customized approach to online lending,” said Suzanne Rappaport, Vice President Strategy, CASACOM Toronto. “As a small business that’s experienced significant growth ourselves, we feel as though we understand and can relate to OnDeck’s target audience—positioning us to disseminate their brand story in a meaningful way.”

OnDeck has been supporting and empowering small businesses in the United States since 2007 via reliable, short-term online lending solutions. In 2014, they extended their offering to the approximately 1.1 million small businesses in Canada, and last year they increased that offering, providing flexible loans up to $250,000. Today, the brand is on a mission to educate and grow small businesses in Canada by enabling business owners to have quicker access to funds, right when they need them.

“Many small businesses rely on borrowed capital to help them fuel growth and fund working capital, but less than half actually get it,” said Gary Fearnall, Country Manager, OnDeck Canada. “The traditional loan approval process may be too slow to meet the needs of a business trying to respond to an opportunity quickly. Our goal is to empower small businesses and arm them with both the information and the tools they need to recognize, react and grow.”

Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s term loans enable eligible Canadian small businesses to access capital from CAD$5,000 to CAD$250,000 (up from CAD$150,000) with loan repayment terms of 6 to 24 months. With a simplified application process – hours instead of weeks – and deposited funds in a business’ bank account within 24 to 48 hours, OnDeck is specifically designed to meet the unique needs of small businesses.

Also unique is the brand’s proprietary technology and small business credit scoring system, the OnDeck Score®, which efficiently evaluates a business’ creditworthiness allowing it to make targeted lending decisions in real time.

“Our scoring system evaluates businesses based on their actual performance, not just personal credit, allowing small business owners to keep their personal finances separate and establish boundaries while building a strong credit profile, said Fearnall. “Building a good credit profile and becoming a savvier borrower will help business owners be prepared when growth opportunities come knocking.”
With Small Business Month in full swing, CASACOM is already diligently working alongside OnDeck to contribute to the conversation around small business growth and success in Canada.
To learn more about OnDeck and its lending options for Canadian small businesses, visit www.ondeck.com/canadaondeck-logo

OnDeck Canada Announces Strategic Partnership with Integrated Communications Firm, CASACOM

-2016-2017 campaign will engage, educate & empower Canadian small businesses-

 (Toronto, Canada) October 24, 2016 – OnDeck, a leader in online small business lending, has enlisted national integrated communications and public relations firm, CASACOM to support their Canadian communications initiatives, which will be geared toward educating small business owners on additional lending options.

CASACOM’s Toronto office team will work with OnDeck to roll out a series of communications programs including strategic media relations campaigns, speaking engagements and events, local business outreach, and other exciting initiatives designed to empower and educate small business owners across the country.

“We are thrilled to be partnering with an innovative company like OnDeck to help them reach the small business owners who have an opportunity to benefit greatly from their personalized, customized approach to online lending,” said Suzanne Rappaport, Vice President Strategy, CASACOM Toronto. “As a small business that’s experienced significant growth ourselves, we feel as though we understand and can relate to OnDeck’s target audience—positioning us to disseminate their brand story in a meaningful way.”

OnDeck has been supporting and empowering small businesses in the United States since 2007 via reliable, short-term online lending solutions. In 2014, they extended their offering to the approximately 1.1 million small businesses in Canada, and last year they increased that offering, providing flexible loans up to $250,000. Today, the brand is on a mission to educate and grow small businesses in Canada by enabling business owners to have quicker access to funds, right when they need them.

“Many small businesses rely on borrowed capital to help them fuel growth and fund working capital, but less than half actually get it,” said Gary Fearnall, Country Manager, OnDeck Canada. “The traditional loan approval process may be too slow to meet the needs of a business trying to respond to an opportunity quickly.  Our goal is to empower small businesses and arm them with both the information and the tools they need to recognize, react and grow.”

Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s term loans enable eligible Canadian small businesses to access capital from CAD$5,000 to CAD$250,000 (up from CAD$150,000) with loan repayment terms of 6 to 24 months. With a simplified application process – hours instead of weeks – and deposited funds in a business’ bank account within 24 to 48 hours, OnDeck is specifically designed to meet the unique needs of small businesses.

Also unique is the brand’s proprietary technology and small business credit scoring system, the OnDeck Score®, which efficiently evaluates a business’ creditworthiness allowing it to make targeted lending decisions in real time.

“Our scoring system evaluates businesses based on their actual performance, not just personal credit, allowing small business owners to keep their personal finances separate and establish boundaries while building a strong credit profile, said Fearnall. “Building a good credit profile and becoming a savvier borrower will help business owners be prepared when growth opportunities come knocking.”

With Small Business Month in full swing, CASACOM is already diligently working alongside OnDeck to contribute to the conversation around small business growth and success in Canada.

To learn more about OnDeck and its lending options for Canadian small businesses, visit www.ondeck.com/canada.

About OnDeck Canada
OnDeck (NYSE: ONDK) is the leader in online small business lending. Since 2007, the company has powered Main Street’s growth through advanced lending technology and a constant dedication to customer service. Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s proprietary credit scoring system – the OnDeck Score® – leverages advanced analytics, enabling OnDeck to make real-time lending decisions and deliver capital to small businesses in as little as 24 hours. OnDeck offers business owners a complete financing solution, including the online lending industry’s widest range of term loans and lines of credit. To date, the company has deployed over $4 billion to more than 50,000 customers in 700 different industries across the United States, Canada and Australia. OnDeck has an A+ rating with the Better Business Bureau and operates the educational small business financing website www.businessloans.com. For more information, please visit www.ondeck.com/canada

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent national communication and public relations consulting firm that helps clients accelerate business success through communications. Located in offices in Montréal and in Toronto, CASACOM brings a real understanding of cultural differences resulting in unique and highly effective communications strategies. The firm was founded with a deep sense of integrity and humanity and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. The team is highly strategic, creative, and passionate and specializes in corporate communications, public affairs, and marketing communications. CASACOM has 100 partner offices all over the world through its membership in the Worldcom Group, the largest network of independent public relations firms in the world. For more information please visit www.casacom.ca.

For more information, please contact: Andrea MANCINI CASACOM Toronto Tel:: 416 944-2145 #225 amancini@casacom.ca

 

 

 

Worldcom Public Relations Group Elects Global, Regional Board of Directors; Dix & Eaton’s Scott Chaikin Returns as Global Board Chair

NEW YORK – July 7, 2015Worldcom Public Relations Group, the leading partnership of global public relations firms, announced today the re-election of Scott Chaikin, executive chairman of Cleveland, Ohio-based Dix & Eaton, as chair of its global Board of Directors. The election of Chaikin and the board’s 2016-17 officers was held during Worldcom’s recent Annual General Meeting in Brussels, Belgium.

The group board of directors is charged with setting and leading the strategic direction of Worldcom. The group and region boards work with and are supported by key committees and Worldcom staff leadership. The boards’ focus is on advancing the brand, increasing partner value, driving thought leadership and knowledge sharing and creating business opportunities for individual, regional and global agency collaboration. Worldcom utilizes the best advantages of independent, combined with the supportive, collaborative partnership to provide a different, better option to clients seeking results oriented marketing and communications solutions.

In addition to Chaikin, the Worldcom global board officers are:

  • Chair-elect: Patrik Schober, managing partner, Pram Consulting, Prague, Czech Republic
  • Past Chair: Stephanie Paul, managing director, The Phillips Group Pty Ltd, Brisbane, Australia
  • Treasurer: Marie-Josée Gagnon, president and founder, CASACOM, Montreal, Quebec, Canada
  • Marketing: Chris Baldwin, principal, True Digital Communications, Cleveland, Ohio
  • Membership/Recruitment: Corinna Voss, managing director, HBI GmbH, Munich, Germany
  • Business Development: Crispin Manners, CEO, Onva Consulting, Surrey, United Kingdom
  • Partner Satisfaction: Monty Hagler, president and CEO, RLF Communications, Greensboro, North Carolina
  • Knowledge Sharing/Practice Groups: Angelica Consiglio, CEO, Planin, Sao Paulo, Brazil
  • Asia Pacific Region Chair: Thomas B. Van Blarcom, managing director, TQPR, Bangkok, Thailand
  • EMEA Region Chair: András Nagy, managing director, Probako Communications, Budapest, Hungary
  • Americas Region Chair: Tom Donoghue, APR, president, Donoghue & Associates, Calgary, Alberta, Canada

“The diversity and experience of our board reflects the broad scope of Worldcom, which delivers world-class results in every market by combining deep local expertise with a uniquely supportive network,” said Chaikin. “These boards are not in title only, but make significant contributions to the strategic direction and success of Worldcom. The synergy between the group and region boards and between the boards and Worldcom staff have resulted in substantial advancements for our brand and significant benefits for our partners and their clients.”

Regional boards were also elected. The Worldcom Americas Board officers include:

  • Chair/Canada Partner Recruitment: Tom Donoghue, APR, president, Donoghue & Associates, Calgary, Alberta, Canada
  • Past Chair: Sharon Linhart, managing partner, Linhart PR, Denver, Colorado
  • Chair Elect: Sean Rossall, CEO and managing partner, Dick Jones Communications, Los Angeles, California
  • Latin America/Partner Recruitment: Luis Avellanedo Ulloa, managing director, Realidades, Lima, Peru
  • Latin America/Retention: Daniel Feged, general director/CEO, Grupo Albión, Bogota, Colombia
  • Treasurer: Chris Costello, CFO, Deveney, New Orleans, Louisiana
  • Marketing: Jon Bloom, CEO, chief strategy officer, founding partner, McGrath/Power Public Relations & Communications, San Jose, California
  • Partner Recruitment: Gary Wells, senior managing director, Dix & Eaton, Cleveland, Ohio
  • Partner Retention/Peer Review: Brad Fishman, CEO, Fishman PR, Northbrook, Illinois
  • Meetings: Tim Oliver, president/principal, MorganMyers, Milwaukee, Wisconsin
  • Professional Development: Brian Fox, principal, Enterprise Canada, Toronto, Ontario
  • Partnerships: Cory Stewart, senior vice president/COO, Cookerly Public Relations, Atlanta, Georgia

The Worldcom EMEA (Europe Middle East Africa) Board officers include:

  • Chair: András Nagy, managing director, Probako Communications, Budapest, Hungary
  • Past Chair: Patrik Schober, managing director, PRAM Consulting, Prague, Czech Republic
  • Treasurer: Hans Karperien, managing director, InstiCOM, Brussels, Belgium
  • Business Development & Marketing: Crispin Manners, CEO, Onva Consulting, Surrey, United Kingdom
  • Peer Review: Caroline Prince, managing director, Yucatan, Paris, France
  • New Membership Co-Chair: Corinna Voss, managing director, HBI GmbH, Munich, Germany
  • New Membership Co-Chair: Björn Mogensen, senior PR consultant, Oxensteirna & Partners, Stockholm, Sweden
  • Retention: Theo Snijders, managing consultant, Wisse Kommunikatie, Arnhem, The Netherlands
  • Young Consultants: Todor Janev, Janev & Janev, Sofia, Bulgaria

The Worldcom Asia Pacific Board officers include:

  • Chair: Thomas B. Van Blarcom, managing director, TQPR, Bangkok, Thailand
  • Past Chair: Niall Dologhan, partner, TQPR, Kuala Lumpur, Malaysia
  • Treasurer: Niall Dologhan, partner, TQPR, Kuala Lumpur, Malaysia
  • Partner Recruitment: Thomas B. Van Blarcom, managing director, TQPR, Bangkok, Thailand
  • Marketing: Aman Gupta, managing partner, SPAG Consultants, Gurgaon, Haryana, India

For more information, contact:  

Todd Lynch
Managing Director
Worldcom Public Relations Group
904-677-4141
toddlynch@worldcomgroup.com

About Worldcom Public Relations Group

Worldcom Public Relations Group utilizes a trusted global partnership of independent firms to help clients create the perfect solution to any PR challenge or opportunity, regardless of geography, industry or discipline required. Worldcom’s independently owned public relations firms boast 138 offices in 110 cities on six continents, 2,000+ total employees, and combined revenues of more than $288 million in 2015. The average tenure of Worldcom partners is 13 years. Whether seeking a single firm or creating the ideal solution/team through a collaboration of Worldcom partners, brands have access to seasoned professionals dedicated to providing creative, strategic solutions that deliver results. Our firms are accustomed to working together and provide agility, strong media and local influencer relationships, deep industry and discipline experience and the knowledge and willingness to provide thoughtful, objective, results-driven counsel. Learn more about Worldcom at www.worldcomgroup.com or call Todd Lynch at 1-800-955-9675.

Connect with Worldcom PR Group on Facebook and LinkedIn

###

Worldcom