Food trends fluctuate faster than hemlines and staying on top of the latest food trends tempting the consumer palate is critical to the success of new products – there’s nothing worse than bringing last year’s macron to this year’s flan-tastic feast! CASACOM was recently treated to...
Read MoreCAROLYN RAY, MANAGING PARTNER, CASACOM I was recently interviewed by Marketing Magazine about 2014 Trends. While we agree with our industry that marketing content and social media will continue to be among the most essential tools, we believe that business success will result mainly from authentic...
Read MoreThis week, our CEO and Founder Marie-Josee Gagnon was recognized for her many achievements in business and leadership. Below, in this article written by Rebecca Harris from Marketing Magazine, Marie-Josee shares her vision for our firm. We believe this article captures the true essence of...
Read MoreCongratulations are in order for CASACOM client Ultima Foods! Following its ‘heroic entrance’, iögo was named a Canadian “Brand of the Year” in this month’s Strategy magazine. Working closely with our client, CASACOM was instrumental in designing and implementing the national public relations strategy surrounding...
Read MoreAt CASACOM, we believe that internal communications is a business critical function. A relevant internal communications strategy can advance organizations as they adapt and evolve through times of transition and change, embrace the communication preferences of diverse teams, and create more purposeful, inspiring workplaces. Recently, we...
Read MoreAt CASACOM, there’s nothing we love more than creating new brand experiences for our clients. Our recent “Indulge Your Senses” event for Beautiful Heat, a hydronic radiant heating association, was no exception. Working with Karen Sealy, award-winning interior designer, design expert on Cityline and host of...
Read MoreRecently, CASACOM helped organize the third annual PR Boot Camp for mid-level consultants with the Canadian Council of PR Firms and CPRS National. The afternoon keynote speaker, Dr. Karyn Gordon, engaged the mostly Gen Y audience in a fun, interactive dialogue to understand the cultural DNA...
Read MoreLast week I was invited to meet 80 PR students at READY.SET.NET!, a 90-minute whirlwind networking event, reminiscent of speed dating, at Humber College. Circulating among small tables, these bright, eager students asked PR professionals what we do, how we do it, and most...
Read MoreRecently, I had the opportunity to moderate a panel of three leading academics at the Legal Marketing Association’s Annual Conference in Toronto. Entitled the “Changing Landscape of Marketing,” our discussion focused on the changing business landscape, new marketing strategies and global trends. My panelists, Dr....
Read MoreOn a sunny day in November, CASACOM brought Canadian media to an exclusive launch event at Luxe Laboratory in New York City hosted by our client, Tommee Tippee. For those of you not familiar with Tommee Tippee, it is the number-one brand of infant and...
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