Consumer electronics company Netatmo selects CASACOM to unveil WELCOME a revolutionary smart camera

Toronto, ON – June 24, 2015 – CASACOM has been awarded the national account of Netatmo, an innovation company that develops consumer electronics for a better and connected lifestyle.

CASACOM will help launch Netatmo’s newest product Welcome, the first smart home camera featuring revolutionary face recognition technology. CASACOM will be responsible for organizing a press tour and increasing brand awareness to support the launch.

Created in 2011, Netatmo carefully designs its products’ mechanics, electronics and embedded software. The company uses the highest quality standards and designs the mobile and web applications that unleash the full capabilities of its products. At CES 2015, Netatmo unveiled Welcome, winning awards in the following categories: “Smart Home”, “Home Appliances”, “Digital Imaging” and “Tech for a Better World”.

netatmo

Welcome was conceived with the greatest respect for privacy and provides reassurance without surveillance. Privacy settings are all fully customizable. For each family member, the user decides whether or not Welcome should send notifications or store footage. Parents are able to respect their children’s individual privacy needs.

“CASACOM’s understanding of our mandate and strategic approach sold us on the firm” said Virginie Golicheff, Head of Communication, Netatmo. “Their experience with technology brands like Parrot has demonstrated their ability to deliver concrete results with incredible success.”

“CASACOM is thrilled to work with one of the top innovators in the industry,” added Marie-Josee Gagnon, CEO and Founder of CASACOM. “We are excited to introduce Canadians to this wonderful product and leverage the Welcome brand as the best home-monitoring solution on the market.”

About CASACOM
Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Our firm was founded with a deep sense of integrity and humanity, and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. Our highly strategic, creative, and passionate people specialize in corporate communications, public affairs, and marketing communications. CASACOM has 100 partner offices all over the world through its membership in the Worldcom Group, the largest network of independent public relations firms in the world. For more information please visit www.casacom.ca.

Contact: Kara Latta, CASACOM
416-944-2145, klatta@casacom.ca

CASACOM SELECTED BY ETSY CANADA AS AGENCY OF RECORD FOR QUEBEC

etsy-logo

Montréal, February 25, 2015 – Etsy Canada has chosen CASACOM to execute all of its communications and public relations activities in Quebec. Etsy is an online marketplace that connects people around the world to buy and/or sell handmade and vintage items. The popular online market is in the midst of planning a number of initiatives that are sure to please the creators and consumers of Quebec’s unique products.

“Etsy has reinvented commerce and it is with joy and honour that we take on the challenge to make it known to a wider audience,” said Marie-Josée Gagnon, CEO and Founder of CASACOM.

Partnership announcement
Earlier this week Etsy Canada announced a partnership with host Marie-Soleil Michon for Quebec. The host that can notably be found in Ça vaut le coût, C’est juste de la TV and Le Vero Show, will take part in media events and share her favourite creations in 2015.

“Marie-Soleil is both an expert in consumption and passionate about design; moreover, she is very popular amongst Quebecers. She was an obvious choice and we are excited to work with her,” said Erin Green, General Director, Etsy Canada.

“I’m very honoured to be working with Etsy Canada. I love this platform since it allows creators to sell their unique products throughout the world and, in return, offers buyers the opportunity to make more original discoveries,” said Marie-Soleil Michon. “For me, Etsy has reinvented retail trade by making it more fulfilling for all.”

Her favourite shops
Marie-Soleil Michon has shared some Québec shops on the Etsy.com site that she relates to for inspiration. Everyone is invited to visit her Etsy profile to see her discoveries and favoured items.

A true fan of cocooning and cheerful decor, Marie-Soleil chose the shop Velvet Moustache and their Owl decorative pillow. Marie-Soleil’s nostalgic side explains her appeal for vintage finds from Canelly, such as their bar chairs, as well as for Nanoutriko who makes irresistible pompom tuques. On the fashion side, Advika‘s ecological tunic with pockets and Double Yellow Line’s girl dresses with palm leaf patterns caught her expert eye. As a world traveller, she also loved the shop Baltic Club and their recreational geographic maps.

About Etsy
Founded in 2005, Etsy is an online marketplace where we find artists, curators and buyers for unique vintage or handmade products. Its head office is located in Brooklyn, NY, United States. The company has 580 employees, 43 million members, over 26 million items for sale and 1.2 million active shops. For more information, visit: https://www.etsy.com/ca-fr/about.

About CASACOM
CASACOM is much more than a public relations firm. With its professional development centre, CASACADEMY™, its exclusive and systematic approach STRUCTURAL PR™ and its manifesto that elevates the value of public relations, its team goes further. CASACOM helps business leaders and managers leverage the full potential of public relations to put their organizations on the path to strong, structured, sustainable growth.

Founded in 2001 in Montreal, CASACOM covers all of Canada with its Toronto office and collaborators across the country. The firm has carved out a leading industry role with its stellar reputation, numerous awards and ambitious campaigns in business communications, public affairs, and marketing communications. Built on values of integrity and humanity, CASACOM is home to talented, ambitious, dedicated staff focused on results. Its team takes particular pride in making a difference each and every day for their clients. CASACOM enjoys the support and assistance of over 140 partners worldwide through the Worldcom PR Group, the biggest international network of independent public relations firms in the world, and is a member of the Canadian Council of PR Firms. To learn more, go to www.casacom.ca.

— ### —

For more information or interview requests, please contact:
Mylène Demers, 514 286-2145, poste 232 | mdemers@casacom.ca

HOW TO DISCOVER YOUR BRAND’S INNOVATION STORY

Every year the Consumer and Electronics Show (CES) leaves a twisted wake of consumer tech trends fueling media and analyst commentary. Recently, after our CASACOM tech PR team supported a consumer electronics client in their CES efforts, one of our food industry public relations clients mentioned that they felt a bit left out of all the seasonal hype concerning new tech wearables, smart cars, eyes–in–the–sky and other innovations.

We are happy to report there is hope for strategic communicators focused on products that don’t have an electrical current running through them, at least not yet anyway. Stories of product innovation are certainly not cordoned off to the halls of CES. In fact, the unique story of your brand’s innovation approach needs to be a key component of your ongoing content strategy no matter what industry you operate in.

The following are some key steps that will help you craft your brand’s unique innovation story :

  • First, take inventory of key corporate and product milestones of the last five years including product incarnations, company processes, even acquisitions or other corporate developments. See if there are any trends that stand out, any technologies, materials or development processes that are unique to your way of doing things.
  • Now, determine the internal and market impact of those changes. This should provide you with solid content that will be the roots of a story to be told and updated frequently.
  • Consider key points of innovation that customers and audiences will be looking for over the next 24 months. Key story points related to your innovation path with direct links to market needs can now be crafted.
  • These points can now be pulled into your own story of product and process innovation presenting your unique understanding of the consumer, their needs, and your innovation approach to meet those needs.
  • Remember a story always has a hero. In your case it should perhaps be your own internal thought leader and the vision they had that brought them to a eureka moment. A hero can be an underdog as well, local heroes who grow, craft or provide services to your customers directly. A hero can be a new arrival with new ideas and a way to bring new strengths to an experienced team.

Despite it being probably the most mistaken and overused term in business, the story of innovation within your company needs to be a key differentiator in your external and internal communications. What ever direction your story takes, it should support your team’s drive to reach its potential. It should be at the core of any communications plan and support your brand’s success, attract the best minds, the best partners and drive development of the your best products and services.

 

 

 

Print marketing, Twitter’s refined search engine and Tim Hortons’ new holiday campaign: What caught our attention this week!

Is print marketing still effective? Does Twitter have a new search engine? What’s in store for Tim Hortons this holiday season? Here are CASACOM’s favourite communications and PR stories of the week.

Social good:

Tim Hortons is focusing on doing good this holiday season, and to kick off its campaign, it did a winter-focused stunt that shows one of those good deeds in action.

On Monday, the TimsRunner – essentially a food truck serving free Tim’s coffee that was first deployed in June – was “yarn bombed” with more than 215,000 yards of yarn knitted into a festive holiday “sweater” by a team from a local knitting store, Lettuce Knit. Following the event, the sweater was washed and repurposed into 30 blankets that have now been donated to local shelters.
Even though the sweater is gone, the TimsRunner is still decked out in a holiday decor and will travel around the GTA throughout the holidays to promote the restaurant’s “#WarmWishes” holiday campaign benefiting the Tim Horton Children’s Foundation. Every time someone uses the #WarmWishes hashtag to share a good deed on Twitter or Instagram by December 30, Tim Hortons will donate a toque to an underprivileged child, with a goal of reaching 10,000 hats before the end of the year.

Knitting up some holiday cheer” (Strategy)

The relevance of print:

Despite the wealth of information available online and the increased availability of devices with which to access it, the old-fashioned printed flyer remains an important tool for consumers in Ontario when making purchase decisions, according to a survey by BrandSpark and Metroland Media of 1,814 retail shoppers in Ontario.

It’s not just that 97% of shoppers still read a flyer (print or digital) at least once a month that stands out, it’s how prevalent printed flyers have managed to remain. Check out the key findings from the research in BrandSpark’s infographic at the link below.

Infographic: The power of print” (Strategy)

Twitter:

Did you know you can’t currently search all the tweets in Twitter’s seven-year history? It was news to us, but that’s about to change. Twitter has been rolling out a new search service that allows you to search for any tweet among the half-trillion that have been posted in its history. Though the new Twitter search engine is limited to rather rudimentary keyword searches today, the company plans to expand into more complex queries in the months and years to come.

To learn more about the new Twitter search engine, see the article link below.

Twitter’s new feature enables users to find any tweet ever sent” (PR Daily)

Thought of the week:

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” – Mary Kay Ash

134133132

Image via rachturner.wordpress.com

CASACOM’S WEEKLY WRAP-UP – OUR FAVOURITE COMMUNICATIONS STORIES

It’s that time of the week again; our three favourite communications stories are here. You can hear about a new video streaming service, reflect on emerging 2015 trends and learn about a huge Canadian media partnership. Before we let you go, the CASACOM team wishes you all a Happy Halloween!

Video streaming:

Bell Media is launching a new video streaming service that will include the entire HBO scripted off-air library. The subscription service, code-named “Project Latte,” will feature premium programming, including The Sopranos, The Wire and Sex and the City. The service will also offer the complete HBO Films catalogue, the HBO Documentaries library and HBO stand-up comedy specials.

Project Latte will be launched soon and offer more than 10,000 hours of TV content, from HBO and “many world-class content partners.” The service will be made available to all TV subscribers in Canada, pending agreements with participating TV providers, through their set-top box. It will also be available via apps, online and other platforms.

Bell Media launches video streaming service” (Marketing Magazine)

2015 trends:

This article discusses the necessity of taking breaks from our phone. The author Arik Hanson, 42 years old, makes a bold prediction that among the 40-plus crowd, there will be a faction of people making a conscious effort to unplug from their phones in 2015. This might include when they are standing in line, riding the train or even driving. The author singles out the 40-plus crowd because they didn’t grow up with cell phones or email, himself included. Do you agree? What other trends do you see emerging in 2015?

Will unplugging be a trend in 2015?” (PR Daily)

Media partnership:

Rogers Communications and Vice Media will each invest $50 million over the next three years to create a new state-of-the-art production facility in Toronto that will develop “Canadian-focused” news and information content to be distributed via multiple platforms. The content will be created by the “next wave” of producers, journalists and writers, and distributed via Rogers’ vast mobile, internet and TV pipeline, said Smith.

Rogers and Vice Media enter $100-million partnership” (Marketing Magazine)

Thought of the day:

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

charter

Image via www.charterworld.com