At CASACOM, we are always seeking to elevate our employees, our clients and our profession. To celebrate our 20th anniversary, we thought about the contribution we wanted to make to our community. We asked ourselves what we could do to stay true to our mission...
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After a long 14 months, there is now light at the end of the tunnel and organizations are finally beginning to see some predictability. Now is the time to plan as there are many challenges, from returning to the office, to mobilizing employees, not to...
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As uncertainty looms around the start of the school year, CASACOM has been working closely with our clients in the education sector to build campaigns that help close the communication gap. Most recently, our team worked with Hooked on School Days, an organization which aims to remind...
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The level of excitement in schools is always at its peak in June, but this year has certainly been a special one. Across Quebec, teams are preparing for the back-to-school season and Open Houses in the era of physical distancing. These major upheavals will require...
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As the curve finally begins to flatten, as summer comes knocking at our door and the lockdown begins to lift, the time has come for a preliminary assessment to answer the question: what impact has the pandemic had on us so far? Many of our clients...
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"The world has turned upside down! We're covering topics we would never normally cover." This confidence from a La Presse journalist sums up the state of mind of those who keep us informed on a daily basis. Approaching the media these days requires more tact...
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Much has been said about healthcare workers, those guardian angels who have been on the job since the beginning of the health crisis. Since Tuesday, thousands of employees, working in services declared essential, are also braving the risks associated with the contagion and maintaining production...
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Organizations are increasingly looking to calculate the ROI of their public relations campaign. It’s easy to understand why since they spend significant amounts of money and want to get the best return. The question often comes up: can PR increase sales? The answer is clearly yes....
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The process of measuring the impact of public relations can be open to interpretation – as there is no standard, industry-wide way to evaluate results. In many cases, the number of media spin-offs and the reach achieved are evidence of it. While the change in...
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"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has stayed in my...
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