Not a day goes by without hearing about environmental, social, and corporate governance (ESG) principles. Executives are facing mounting pressure on all sides. Consumers, investors, and governments are raising their expectations and demanding concrete commitments. Companies that ignore this pressure will pay the price and...
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To think that I hesitated for three years before I dared to go into business for myself. Not having been exposed to entrepreneurship in school or through my immediate family, starting a business on my own seemed entirely out of reach. I doubted my entrepreneurial...
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In this pandemic, there are silver linings. The pandemic has shed light on why managers and business leaders should acknowledge the strategic and essential role of public relations and communications. Both have been at the heart of the most critical business activities, whether it is...
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Like many others, the long months of the pandemic has filled my head with questions. My certainties as an entrepreneur and business leader were shaken, my bearings scattered, and despite this, I had to make quick, solid and fair decisions. To help clarify my thinking, I...
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I can't help it, it's in my nature. I see the glass half-full most of the time. Of course, I have my moments of discouragement, but they recede almost as fast as they rise. I am fortunate and I recognize that. I have learned that...
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CASACOM is pleased to announce the appointment of Tricia Doyle as Business Strategist and Managing Director of the Toronto office. Tricia has been leading the English Canada operations of the Québec-based firm since the beginning of the year. Tricia is an innovative brand strategist and marketer...
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Seven tips for business leaders The global COVID-19 pandemic is taking us out of our comfort zone and forcing us to measure our words and actions. Business leaders know how essential communication is under such circumstances. After offering a first guide to address communications and public relations...
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2019 was a very clear year for the future of humanity. We are increasingly experiencing what science has long predicted. Threatening forest fires in the Amazon and California and those that are still terribly active in Australia. Severe flooding. Extremely violent storms. Suffocating temperatures. Never...
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Study reveals expanded role of strategic communications and provides tools to practice them. At CASACOM, we are always looking to “go beyond,” to “elevate.” Elevating to increase the impact of our ideas and programs is our raison d'être. So, you won’t be surprised to know that...
Read MoreMarie-Josée Gagnon, founding president of CASACOM, is pleased to announce that Jean-Michel Nahas has become a partner in the communications and public relations firm. The new shareholder was promoted to the position of Senior Vice President at the beginning of the year. "I'm looking forward to...
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