CASACOM presents its content creation studio

In response to a growing demand for creative and production of both visual and editorial content, CASACOM has opened a creative studio. The core of this team is Catherine Chantal-Boivin, Senior Consultant specialized in video production, Stacy Cavery, Digital Analysis Consultant, and Niti Mueth, Graphic Designer. The CASACOM studio team develops original and targeted content that amplifies the reach of public relations programs positioned for clients.

The creations of CASACOM studio are based on a process that is divided into five stages:

  • Data analysis

o    Google Analytics, social media, newsletters, downloads, videos: the study of a brand’s digital ecosystem data helps identify trends that drive content creation.

  • Planning

o    The content “cemetery” is growing every day. Too much content dies before reaching consumers. The choice of medium (visual, video, audio, text), the relevance of the content, the promotion budget and the frequency of distribution are the subject of careful planning.

  • Creation

o    From video capsules to animated GIFs to infographics, we produce customized content adapted to the reality and needs of clients.

  • Deployment

o    Depending on the needs, we can distribute the content created on the web and social platforms, or collaborate with the client’s team at this level.

  • Evaluation

o    Scope, tone, engagement rate and conversion: Digital content campaigns generate a wealth of statistics. Taking advantage of this data is key for amplification and the improvement of future campaigns.

At CASACOM, we believe that only original content with real added value will enable organizations to stand out in the sea of ​​information broadcasted every day. With our new studio, we help our clients to be seen and heard by their audiences by offering digital content with a real public relations strategy.

Promotion of Two Montreal Employees: A consolidated marketing communication team at CASACOM

Marie-Josée Gagnon, Founding President, is  pleased to announce the promotion of two well-respected and valued employees, Claudia Bussière-Ladouceur to the position of Senior Consultant,  as well as Noémi Foucault to Consultant, both who will be working with the communication marketing team. Both of these resources had been coordinators at CASACOM.

Claudia Bussière-Ladouceur joined CASACOM two and a half years ago and rose through the ranks brilliantly. As an expert in media relations and influencer programs, Claudia is recognized for her exceptional dynamism and client service, as well as her creative and personalized approach. She has developed her skills and knowledge by working with brands such as, Lexus Canada, Etsy Canada, Urban Barn and Netatmo.

Noémi Foucault began working at CASACOM as an intern a year and a half ago. Her dedication to learning, outstanding commitment and keen problem solving skills, has helped her professional growth within the company. From research to media relations to event coordination and social media management, Noémi has already mastered several aspects of public relations.

“It is always with great joy when I see young professionals taking off within our firm. Claudia and Noémi represent what is best at CASACOM: sincere commitment, professionalism and a constant search for results for our clients,” says Marie-Josée Gagnon.

Prediction #4 – The practical predictive analysis

While we are barely recovering from analysis in real time, here comes artificial intelligence’s (AI) new capabilities to predict future behaviours. More accurate than the tools used for weather forecasting, algorithms can build predictive calendars and determine the best times of the year, week or day to send messages. Others can predict the influence that a personality will have on his/her followers, or evaluate the impact and duration of corporate news.

Imagine the possibilities not only in marketing communication but, in crisis management!

In 2018, we predict the emergence of predictive analysis tools and programs that will be upgraded and become much more accessible to companies and public relations firms.

At the same time, in 2018, we predict that the fine experience and judgment of communication consultants will remain necessary to properly assess in advance the impact of communication actions.

The Trump tornado: threats, opportunities, and imperatives

Just like our icy sidewalks, winter 2017 is shaping up to be a slippery one as the Trump team storms into office. We can look forward to grandstanding and post-truth politics at their most virulent, as emotions and personal opinions seem to gain the upper hand over objective facts.

What do we stand to lose under this new style of politics? To what extent will we be affected by the decisions of the new controversy-loving president? And what if Trump’s methods drive certain attention-hungry organizations and brands to take a page from his playbook in a misguided attempt to achieve their ends?

A strange model

We hope that leaders will be able to resist the temptation to imitate the new commander-in-chief. How can you build trust relationships when deliberate lies and reckless statements become the new norm? Leaders—be they heads of state or corporate CEOs—should choose their words carefully and follow through on what they say. One can’t lash out at perceived adversaries without expecting to be paid back in kind. Indeed, denying troublesome facts and dismissing reporters who ask inconvenient questions is the kind of behaviour that we’d be inclined to call—in the words of Mr. T himself—“Wrong! Wrong! Wrong!”

As we all now know, we can’t underestimate the influence of Trump and his acolytes. Their trashy brand of communications clearly has a lot of followers. The question remains: will it affect our profession? If so, who will stand up to companies that play the populist game? While we wait for an answer to this question, let’s reread our code of ethics.

The coming year will be a test for communications companies and their clients. We all must hold strong. Otherwise, as Meryl Streep said at last year’s Golden Globes, “We all lose.”

Removing the muzzle

Trump’s victory is the result of a large number of people feeling ignored by traditional politicians and the media. Who knows, maybe the Trump phenomenon will help purge us of political speak and political correctness!

As we all know, however, things are likely to remain a slippery slope for a while yet (winters are often long, as you know!). But maybe this instability can encourage us to be more careful and better informed, perhaps even more engaged and more involved in debates.

Let’s be optimistic for a moment. This is the opportunity for communications professionals to speak more openly, directly, and honestly—from the heart to the heart.

In 2017, it will be more important than ever to:

  • Speak the truth
  • Base your work on facts
  • Have or be a credible and understanding spokesperson
  • Really listen

In this pivotal year, vigilance and open-mindedness are the keys to success for communications professionals.

8 reasons to expand in Canada in 2016

Have you ever thought about including Canada in your business’ growth plan? CASACOM has welcomed several foreign brands in Canada over the last few years in both its Toronto and Montreal offices. All of those brands have benefited from an integrated PR program and have since seen their income grow. Beyond the lucrative currency exchange rates we are currently seeing, here are 8 reasons to expand in Canada in 2016.

1. Diversification

Diversification reflects the realities of changing consumer tastes and evolving business opportunity.By expanding into Canada, alternate sources of revenue open up for a business, making it more resilient to changes in the domestic market.

2. Financial stability

For the eighth consecutive year, the World Economic Forum has professed Canada’s banking system to be the soundest in the world. According to Forbes and Bloomberg, Canada is the best country in the G-20 to do business.

3. Financial growth and market access

From 2005 to 2014, Canada led G-7 countries in economic growth. It also provides a market worth a combined gross domestic product of $38 trillion, or nearly one-half of the world’s output of goods and services.

4. Efficiency

By expanding into the Canadian market, businesses have the chance to increase output with lower variable costs. This can benefit their profit margins, cut down production costs and make them more competitive in the domestic market.

5. Low business tax costs

Total business tax costs in Canada are by far the lowest in the G-7 and 46 percent lower than those in the United States.

6. Competitive edge

Expanding internationally is vital in order to remain competitive. Choosing Canada is a logical first step due to its geographical proximity. Canada also offers a competitive R&D environment, with the lowest business costs in the G-7 for R&D-intensive sectors, with a 15.8 percent cost advantage over the United States.

7. Educated workforce

Canada’s workforce is the most highly educated among members of the Organisation for Economic Co-operation and Development (OECD) as half of the working-age population has a post-secondary education.

8. Great place to live and work

Canada is one of the most multicultural countries in the world, with a universal healthcare system, clean and beautiful landscape and outstanding universities. The OECD’s Better Life Index shows Canada as best in the G-7 in terms of overall living conditions and quality of life.

At CASACOM, we can help grow businesses in Canada. Contact us if you wish to discuss this further.

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