Open houses are essential for promoting schools and connecting with future students and their parents. While health measures are easing and are starting to allow some in-person activities, how can we offer a unique, hybrid open house experience? Above all, how can we stand out...
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As businesses reopen, previous internal communication methods might not be appropriate. The economic recovery requires your attention, but it is important to keep your best allies – your employees – motivated and engaged. At CASACOM, we set up a Happiness Committee a few years ago and...
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One thing is certain: no one knows exactly what our "new normal" will look like. Currently, 85% of Canadians report that their buying behaviour has been affected by the coronavirus according to The Numerator [1]. A Rutgers Business School study on the impact of uncertainty...
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Mindfulness at work: esoteric ephemeral concept or relevant HR approach? As far as I am concerned, it is, without a doubt, an ideal to achieve. To practice mindfulness at work is to be consciously vigilant, fully invested, acknowledge the loss of focus and be able to...
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Social media communications are constantly changing: weekly updates, new features, and changes to algorithms are things you have to deal with on a daily basis. How to monitor all these changes and remain effective in community management? Here are four steps that I highly recommend: ...
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Is your company courageous? How brave are your bosses? Marie-Josée Gagnon was interviewed by Montreal business journalist and blogger, Diane Bérard about corporate bravery to mark the end of the first year of Brave (web site in English soon). Let us know what you think! [caption...
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The outburst of "2018 predictions" reminds us that the New Year is right around the corner and a time to reflect on the past, but also a time to anticipate new trends for the year to come. So we put on our Nostradamus hat and...
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We are pleased to announce that Toyota Canada Inc. (TCI) has selected CASACOM as its public relations partner for the Quebec market following a thorough RFP process. CASACOM now supports Toyota Canada’s “Toyota,” “Lexus” and corporate brands with media relations, government affairs, and corporate communications...
Read MoreCASACOM founding President, Marie-Josée Gagnon, is pleased to announce the promotion of Andrea Mancini as Senior Consultant in Toronto. Joining CASACOM as an intern in 2013, Andrea Mancini quickly climbed the ranks and became an expert in media relations, social media and project management. She continues...
Read MoreCASACOM founding President, Marie-Josée Gagnon, is pleased to announce the promotion of Jean-Michel Nahas to the position of Vice-President, Corporate Communication, in Montreal. Jean-Michel is recognized as an expert in issues management, particularly through the relationships he builds with influencers and media. He knows how to...
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