Canadian bloggers experience the Tommee Tippee baby products brand at a Manhattan loft
On a sunny day in November, CASACOM brought Canadian media to an exclusive launch event at Luxe Laboratory in New York City hosted by our client, Tommee Tippee. For those of you not familiar with Tommee Tippee, it is the number-one brand of infant and toddler feeding products in the UK and one of the top brands of infant products and accessories in the global market. Its products have a solid reputation for clever ideas, product quality and intuitive designs that promote natural development at every age, stage and feeding need. In Canada, Tommee Tippee is sold exclusively at TOYS R US.
Set in a Manhattan loft apartment, the launch event offered media and influencers the opportunity to touch, feel and experience the Tommee Tippee range of style-driven products. Our host, Tracy Giovanoni, Head of North American Marketing for Tommee Tippee, welcomed us and led the Canadians on an interactive tour of each room in the apartment and demonstrate how the brand fits into the lives of a busy family with an infant and toddler. We received a sneak preview of a very exciting digital storybook, ‘The Day Baby Was Born’, which will launch in Canada next spring (Stay tuned!). By all accounts, the day was a wonderful learning opportunity for our media, and a lot of fun too! A big thank you to Reeva Waksberg and Martine Venne for leading media strategy and coordinating the event logistics.
Loukia Zigoumis (@mrsloulou) shares her expertise on Tommee Tippee products on CTV’s Ottawa Morning.
To join the conversation with other Tommee Mommies and Daddies, please visit Facebook Twitter and YouTube. Loved by parents and children alike, Tommee Tippee has received numerous brand accolades in Great Britain, including top ranks in the prestigious Mother and Baby Awards, a head-to-head assessment of competitive products voted on by moms themselves. The Tommee Tippee Closer to Nature line of baby bottles has been chosen as Great Britain’s best baby bottle, winning the Gold award in 2006/7, in 2008/9 and again in 2009/10. In 2009, Tommee Tippee was the first and only children’s feeding brand to be selected as a UK Superbrand in a nationwide poll of consumers, putting it on par with brands such as Microsoft®, Coca-Cola®, Nike®, Lego® and Google®.
In this photo, Ali Martell from Canadian Family and Loukia Zigoumis (@mrsloulou) from the yummymummyclub.ca take the ‘sippy cup challenge’ to learn about Tommee Tippee’s spill-proof and leak-proof cups! (If you want to try this out, let us know!)