My path to PR was not conventional. It was full of twists and turns and unexpected chances. But it is the combination of these unique opportunities and varied experiences that has shaped me into the integrated communications specialist I am today.
After graduating from Ryerson’s New Media program in Toronto, I was bitten by the film bug. I had a deep love of the arts, and producing film and television felt like a natural fit for me. It allowed me to combine my creative vision with my strong planning and organizational skills.
I spent the first half of my career working with some of the top film and television networks in Canada, including Alliance Atlantis, Serendipity Point Films and Rogers Television, learning the ins and outs of the industry and curating creative content. As a producer for The Shopping Channel, one of the country’s leading, live-to-air programs, I honed my ability to think on my feet in a fast-paced, quick-moving environment. Unbeknownst to me, this would help me greatly in my next career endeavour.
After a number of years working in film and television, a close friend suggested I take a meeting at the agency she worked at as she felt my media background and communication skills would make me an ideal candidate for a career in PR. And the rest, as they say, is history.
For over 15 years, I have worked designing creative campaigns for clients that are based on the unique perspective I bring having worked in the media for so many years. The combination of creative thinking, strategy, writing, and media relations still excites me, and I am constantly looking for new and innovative ways to elevate my clients and help them shine.
My career in PR has taken me from large International agency, to in-house communications specialist, to independent consultant, and back to agency again. I have had the luxury of working with some of the country’s leading consumer and corporate clients across a wide range of industries and specialties.
What I’ve learned about myself throughout my career is that I am a storyteller at heart. The medium has changed, but my love of storytelling has remained a constant. At CASACOM, I have the ability to work with highly strategic colleagues on multi-level campaigns – all based on the core idea that every client has a unique story to tell. From fashion to finance, I specialize in digging deep, thinking strategically and generating results.
- Are you ready to tell your story?