CASACOM’s Top 3 Communications & PR Tips/Stories of the Week

Pitching:

Journalists are very busy and if you want to increase the likelihood of them writing about your company or client’s news you have to make it really easy for them. It’s important to minimize back-and-forth emailing and ask all your questions from the start. Here are what journalists want included in your pitch:

  • Why do my readers care?
  • Why is your story relevant now?
  • What’s the real story here?
  • Why did you pitch me and not another journalist?
  • What other resources do you have to make my life easier?

Each of these is described in detail in the link below:

5 pitching musts to help journalists cover your company” (PR Daily)

Consumers:

According to a new study, retailers need to rethink the shopping experience if they want to better connect with today’s millennials.

In a survey of U.S. consumers by Toronto-based retail design firm Shikatani Lacroix, nearly half of millennials said they value the experience a brand provides more than the actual product value, compared to boomers and Gen X.

The message for the retailer is you have to make the store environment more immersive and much more engaging than you are today. Below are some of the most important factors that consumers look for in a store experience.

  • Interactive: 42% millennials; 24% boomers
  • Entertaining: 39% millennials; 29% boomers
  • Rewards me for my loyalty: 36% millennials; 31% boomers
  • Teaches me something: 37% millennials; 32% boomers

More information about this survey and its results is described in the article link below.

How retailers can win over millennial shoppers (Survey)” (Marketing Magazine)

Productivity:

Everyone wants to stay on top of their tasks and obligations, but sometimes there are too many things to keep track of. Craig Jarrow, the author of Time Management Ninja provides 10 habits and strategies to help us all remember the things we need to do, whether it pertains to professional or personal tasks.

  • Set an alarm.
  • Put it on your calendar.
  • Write it down (on your to-do list).
  • Set a reminder.
  • Do it now, so you don’t have to remember later.
  • Have someone else remind you.
  • Put it on automatic.
  • Don’t say yes in the first place.
  • Have someone else do it.
  • Use your list.

Each are explained in more detail in the article link below.

10 ways to stop forgetting things—and get more done” (PR Daily)

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