CASACOM’S WEEKLY WRAP-UP – OUR TOP COMMUNICATIONS STORIES

It’s that time of the week again; our three favourite communications and PR tips and stories are here. Learn how to deal with unresponsive clients, find out how much Canadian brands spent on advertising last year and discover why our brains process digital reading differently.

Client Relations:

Almost all account managers and directors have to deal with an unresponsive client. It can sometimes be difficult because you may have a great idea or something that requires their immediate attention or needs their approval. When you can’t get a hold of them it can be frustrating. Here are seven things to think about if you’re faced with an unresponsive client:

  • Remember it’s not all about you.
  • Call rather than email them.
  • Check that the client knows what to do with what you’ve sent them and why it’s important.
  • Consider whether the quality is up to par.
  • Think about whether the work is relevant to what the client wants to achieve.
  • Have a regular time slot with your client.
  • Accept it isn’t happening.

To read these suggestions in detail, please see the article link below.

7 ways to deal with an unresponsive client” (PR Daily)

Print vs. Digital:

Did you know our brains process digital reading very differently? It has been revealed through neuroscience that humans use different parts of the brain when reading from a screen or from a piece of paper. The more you read from a screen, the more likely your mind shifts towards “non-linear” reading. Manoush Zomorodi, managing editor and host of WNYC’s New Tech City, says this is called a “bi-literate” brain. However, it is important to take time every day to “deep read” (reading a novel or document) and keep this part of the brain active.

To continue reading about the difference between our digital and print brain, see the article link below:

Your paper brain and your Kindle brain aren’t the same thing” (PRI)

Media:

IAB Canada’s annual internet advertising spend report (considered to be one of the most accurate measurements of total digital spending) says that Canadian brands spent $3.5 billion on digital advertising last year; that is approximately $100 million more than they spent on television. Thirty-one percent of overall advertising spent in Canada is made up of digital advertising. The report also found that growth was strengthened by mobile spending.

To see some of the report’s other findings, you can delve in deeper in the article below:

Canadian digital spend has surpassed TV for the first time: IAB Canada” (Marketing Magazine)

Thought of the day:

“The greater part of progress is the desire to progress.” – Seneca

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