Founding President of CASACOM finalist at the EY 2017 Entrepreneur of the Year Grand Prix in Quebec

CASACOM is pleased to announce the appointment of its founding president, Marie-Josée Gagnon, to the list of finalists at the EY (Ernst & Young) 2017 Quebec Entrepreneur’s Grand Prix.

“Being a finalist for this prestigious award is a great source of pride that I want to share with the entire team. More than a company, CASACOM is a place of discovery, exchange and achievements where I have the happiness to live with professionals who share my values, including the one of always giving the best of ourselves,” said Marie-Josée Gagnon, Founding President. “We have the chance to work with exceptional customers who trust us with their most precious asset, their reputation. For that, we are grateful. ”

Very active in her community, as well as in the field of public relations, Marie-Josée Gagnon is a member of the board of directors of Montréal International, Montréal Inc Foundation, the Alliance of Quebec public relations firms and Lori.biz. She is also very involved with the Garde-Manger pour tous.

Marie-Josée Gagnon is known for her clear and ambitious vision of public relations, as seen by the positioning of CASACOM. In 2013, she was featured on Profit and Châtelaine’s prestigious list of the top 100 female entrepreneurs in Canada. In 2014, Premières en Affaires  recognized her as “Unavoidable,” and in 2015, Infopresse named her one of the10 personalities of the Year.

The winners of the EY 2017 Entrepreneur of the Year Grand Prix will be announced on November 9th. Marie-Josée Gagnon is a finalist in the Business Services category.

 

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Marie-Josée Gagnon

CASACOM welcomes Annie Paré as Senior Vice President

We are thrilled to welcome Annie Paré to our team. Annie loves business communications and issues management. As Senior Vice President since October, Annie has tackled highly complex challenges while contributing to the management of our firm.

Annie Paré

Annie Paré

In her bio on the CASACOM website, Annie explains why she loves working with our clients and guiding them through the communications process. “When assisting clients with public relations, I like to team up with them to identify the real issues and find ways to explain them clearly—in the right words. That’s the essence of our profession.”

Over the years, Annie has provided expert advice to executives from industries as wide-ranging as mining, maritime shipping, real estate, clean technology, legal services, and finance. Before joining CASACOM, Annie held the role of communications manager at Enerkem since 2011. From 2005 to 2011, she worked at the Montreal office of public relations firm Cohn & Wolfe.

Annie is well respected by her peers and very involved in Quebec’s public relations sector as current president of Société Québécoise des Professionnels en Relations Publiques (SQPRP). She holds a BA in commerce from McGill University.

CASACOM welcomes Suzanne Rappaport-Cho as Vice President, Strategy in Toronto

Since joining the Toronto office as VP, Strategy in September, Suzanne has been an unstoppable force! She is like a magnet that draws success to herself, her team, and her clients. As she explains in her bio on our website, “What I’ve learned about myself throughout my career is that I am a storyteller at heart. The medium has changed, but my love of storytelling has remained a constant. At CASACOM, I have the ability to work with highly strategic colleagues on multi-level campaigns—all based on the core idea that every client has a unique story to tell.”

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Suzanne Rappaport-Cho

Suzanne is a seasoned public relations professional with over 15 years experience designing and implementing strategic communications campaigns. Over the course of her career, she has worked with some of the country’s biggest names, including Indigo Books, Cara Foods (Harvey’s, Milestone, Montana, Swiss Chalet), Expedia, L’Oréal Paris, Chocolat Lindt, the Toronto Reference Library, Oxford Properties, and many others.

Suzanne pays close attention to detail and to serving her clients. When she takes control, you can be sure the job will be impeccably planned and executed.

She has an industry professional’s in-depth understanding of the media landscape thanks to her own experience working as a producer for Rogers Television.

Suzanne is a graduate of the highly competitive New Media program at Ryerson University and holds a BA in Applied Arts.

OnDeck Canada Announces Strategic Partnership with Integrated Communications Firm, CASACOM

(Toronto, Canada) October 31, 2016 – OnDeck, a leader in online small business lending, has enlisted national integrated communications and public relations firm, CASACOM to support their Canadian communications initiatives, which will be geared toward educating small business owners on additional lending options.

CASACOM’s Toronto office team will work with OnDeck to roll out a series of communications programs including strategic media relations campaigns, speaking engagements and events, local business outreach, and other exciting initiatives designed to empower and educate small business owners across the country.

“We are thrilled to be partnering with an innovative company like OnDeck to help them reach the small business owners who have an opportunity to benefit greatly from their personalized, customized approach to online lending,” said Suzanne Rappaport, Vice President Strategy, CASACOM Toronto. “As a small business that’s experienced significant growth ourselves, we feel as though we understand and can relate to OnDeck’s target audience—positioning us to disseminate their brand story in a meaningful way.”

OnDeck has been supporting and empowering small businesses in the United States since 2007 via reliable, short-term online lending solutions. In 2014, they extended their offering to the approximately 1.1 million small businesses in Canada, and last year they increased that offering, providing flexible loans up to $250,000. Today, the brand is on a mission to educate and grow small businesses in Canada by enabling business owners to have quicker access to funds, right when they need them.

“Many small businesses rely on borrowed capital to help them fuel growth and fund working capital, but less than half actually get it,” said Gary Fearnall, Country Manager, OnDeck Canada. “The traditional loan approval process may be too slow to meet the needs of a business trying to respond to an opportunity quickly. Our goal is to empower small businesses and arm them with both the information and the tools they need to recognize, react and grow.”

Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s term loans enable eligible Canadian small businesses to access capital from CAD$5,000 to CAD$250,000 (up from CAD$150,000) with loan repayment terms of 6 to 24 months. With a simplified application process – hours instead of weeks – and deposited funds in a business’ bank account within 24 to 48 hours, OnDeck is specifically designed to meet the unique needs of small businesses.

Also unique is the brand’s proprietary technology and small business credit scoring system, the OnDeck Score®, which efficiently evaluates a business’ creditworthiness allowing it to make targeted lending decisions in real time.

“Our scoring system evaluates businesses based on their actual performance, not just personal credit, allowing small business owners to keep their personal finances separate and establish boundaries while building a strong credit profile, said Fearnall. “Building a good credit profile and becoming a savvier borrower will help business owners be prepared when growth opportunities come knocking.”
With Small Business Month in full swing, CASACOM is already diligently working alongside OnDeck to contribute to the conversation around small business growth and success in Canada.
To learn more about OnDeck and its lending options for Canadian small businesses, visit www.ondeck.com/canadaondeck-logo

OnDeck Canada Announces Strategic Partnership with Integrated Communications Firm, CASACOM

-2016-2017 campaign will engage, educate & empower Canadian small businesses-

 (Toronto, Canada) October 24, 2016 – OnDeck, a leader in online small business lending, has enlisted national integrated communications and public relations firm, CASACOM to support their Canadian communications initiatives, which will be geared toward educating small business owners on additional lending options.

CASACOM’s Toronto office team will work with OnDeck to roll out a series of communications programs including strategic media relations campaigns, speaking engagements and events, local business outreach, and other exciting initiatives designed to empower and educate small business owners across the country.

“We are thrilled to be partnering with an innovative company like OnDeck to help them reach the small business owners who have an opportunity to benefit greatly from their personalized, customized approach to online lending,” said Suzanne Rappaport, Vice President Strategy, CASACOM Toronto. “As a small business that’s experienced significant growth ourselves, we feel as though we understand and can relate to OnDeck’s target audience—positioning us to disseminate their brand story in a meaningful way.”

OnDeck has been supporting and empowering small businesses in the United States since 2007 via reliable, short-term online lending solutions. In 2014, they extended their offering to the approximately 1.1 million small businesses in Canada, and last year they increased that offering, providing flexible loans up to $250,000. Today, the brand is on a mission to educate and grow small businesses in Canada by enabling business owners to have quicker access to funds, right when they need them.

“Many small businesses rely on borrowed capital to help them fuel growth and fund working capital, but less than half actually get it,” said Gary Fearnall, Country Manager, OnDeck Canada. “The traditional loan approval process may be too slow to meet the needs of a business trying to respond to an opportunity quickly.  Our goal is to empower small businesses and arm them with both the information and the tools they need to recognize, react and grow.”

Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s term loans enable eligible Canadian small businesses to access capital from CAD$5,000 to CAD$250,000 (up from CAD$150,000) with loan repayment terms of 6 to 24 months. With a simplified application process – hours instead of weeks – and deposited funds in a business’ bank account within 24 to 48 hours, OnDeck is specifically designed to meet the unique needs of small businesses.

Also unique is the brand’s proprietary technology and small business credit scoring system, the OnDeck Score®, which efficiently evaluates a business’ creditworthiness allowing it to make targeted lending decisions in real time.

“Our scoring system evaluates businesses based on their actual performance, not just personal credit, allowing small business owners to keep their personal finances separate and establish boundaries while building a strong credit profile, said Fearnall. “Building a good credit profile and becoming a savvier borrower will help business owners be prepared when growth opportunities come knocking.”

With Small Business Month in full swing, CASACOM is already diligently working alongside OnDeck to contribute to the conversation around small business growth and success in Canada.

To learn more about OnDeck and its lending options for Canadian small businesses, visit www.ondeck.com/canada.

About OnDeck Canada
OnDeck (NYSE: ONDK) is the leader in online small business lending. Since 2007, the company has powered Main Street’s growth through advanced lending technology and a constant dedication to customer service. Since OnDeck entered Canada in 2014, the company has delivered more than CAD$50 million in financing to Canadian small businesses. OnDeck’s proprietary credit scoring system – the OnDeck Score® – leverages advanced analytics, enabling OnDeck to make real-time lending decisions and deliver capital to small businesses in as little as 24 hours. OnDeck offers business owners a complete financing solution, including the online lending industry’s widest range of term loans and lines of credit. To date, the company has deployed over $4 billion to more than 50,000 customers in 700 different industries across the United States, Canada and Australia. OnDeck has an A+ rating with the Better Business Bureau and operates the educational small business financing website www.businessloans.com. For more information, please visit www.ondeck.com/canada

About CASACOM

Founded in Montréal in 2001, CASACOM is an independent national communication and public relations consulting firm that helps clients accelerate business success through communications. Located in offices in Montréal and in Toronto, CASACOM brings a real understanding of cultural differences resulting in unique and highly effective communications strategies. The firm was founded with a deep sense of integrity and humanity and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. The team is highly strategic, creative, and passionate and specializes in corporate communications, public affairs, and marketing communications. CASACOM has 100 partner offices all over the world through its membership in the Worldcom Group, the largest network of independent public relations firms in the world. For more information please visit www.casacom.ca.

For more information, please contact: Andrea MANCINI CASACOM Toronto Tel:: 416 944-2145 #225 amancini@casacom.ca

 

 

 

CASACOM Celebrates 15 years!

Montreal, October 11, 2016 – On September 29, the CASACOM team organized a celebration to commemorate their 15 year anniversary. The ambiance was very festive in their main office which is located in Old Montreal. On the menu: a mixology workshop, DJ, cocktail buffet and cake, all which took place in a warm environment.

More than 100 guests gathered together, including clients, partners, friends and family members. Guests contributed to the theme that night by bringing back to life their teenage self… a photo of how they looked at 15 years old. It was definitely a sight to see.

“15 years is almost half of a professional life. It is the moment to appreciate what we’ve accomplished and thank everyone that has been a part of our success. It is the time to look forward with optimism and ambition because we have so much to offer professionals and clients that want to go further. Fifteen years old is the age where everything is possible!” stated Marie-Josée Gagnon, CEO and founder of CASACOM.

 

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