In response to a growing demand for creative and production of both visual and editorial content, CASACOM has opened a creative studio. The core of this team is Catherine Chantal-Boivin, Senior Consultant specialized in video production, Stacy Cavery, Digital Analysis Consultant, and Niti Mueth, Graphic Designer. The CASACOM studio team develops original and targeted content that amplifies the reach of public relations programs positioned for clients.
- Discover the latest achievements of CASACOM studio:
- Tous ruraux campain : website and interactive quiz, Fred Pellerin’s video and social media strategy
- AFFQ : videos
- Clearly : video
- The Jacques Cartier and Champlain Bridges Incorporated: video
The creations of CASACOM studio are based on a process that is divided into five stages:
- Data analysis
o Google Analytics, social media, newsletters, downloads, videos: the study of a brand’s digital ecosystem data helps identify trends that drive content creation.
o The content “cemetery” is growing every day. Too much content dies before reaching consumers. The choice of medium (visual, video, audio, text), the relevance of the content, the promotion budget and the frequency of distribution are the subject of careful planning.
o From video capsules to animated GIFs to infographics, we produce customized content adapted to the reality and needs of clients.
o Depending on the needs, we can distribute the content created on the web and social platforms, or collaborate with the client’s team at this level.
o Scope, tone, engagement rate and conversion: Digital content campaigns generate a wealth of statistics. Taking advantage of this data is key for amplification and the improvement of future campaigns.
At CASACOM, we believe that only original content with real added value will enable organizations to stand out in the sea of information broadcasted every day. With our new studio, we help our clients to be seen and heard by their audiences by offering digital content with a real public relations strategy.
Marie-Josée Gagnon, Founding President, is pleased to announce the promotion of two well-respected and valued employees, Claudia Bussière-Ladouceur to the position of Senior Consultant, as well as Noémi Foucault to Consultant, both who will be working with the communication marketing team. Both of these resources had been coordinators at CASACOM.
Claudia Bussière-Ladouceur joined CASACOM two and a half years ago and rose through the ranks brilliantly. As an expert in media relations and influencer programs, Claudia is recognized for her exceptional dynamism and client service, as well as her creative and personalized approach. She has developed her skills and knowledge by working with brands such as, Lexus Canada, Etsy Canada, Urban Barn and Netatmo.
Noémi Foucault began working at CASACOM as an intern a year and a half ago. Her dedication to learning, outstanding commitment and keen problem solving skills, has helped her professional growth within the company. From research to media relations to event coordination and social media management, Noémi has already mastered several aspects of public relations.
“It is always with great joy when I see young professionals taking off within our firm. Claudia and Noémi represent what is best at CASACOM: sincere commitment, professionalism and a constant search for results for our clients,” says Marie-Josée Gagnon.
We are pleased to announce that Toyota Canada Inc. (TCI) has selected CASACOM as its public relations partner for the Quebec market following a thorough RFP process. CASACOM now supports Toyota Canada’s “Toyota,” “Lexus” and corporate brands with media relations, government affairs, and corporate communications across Québec.In collaboration with VIBRANT Marketing, an experienced brand expert, CASACOM will also support Toyota Canada in the experiential marketing component.
“CASACOM demonstrated a strong ability to help TCI establish a dedicated PR presence in the province of Quebec and is best equipped to understand the unique tone of the Quebec market,” said Dave Nichols, National Manager, External Affairs, for Toyota Canada. “We hope this will serve to foster solid relationships with Quebec media, and we look forward to working closely with the CASACOM team.”
“Toyota Canada is one of the most important automakers in Canada and its leaders truly understand the importance of engaging in conversation with Quebecers. They support the dealers’ efforts to address the distinct nature of our market, which is one of the reasons its new plug-in hybrid, the Toyota Prius Prime, was exclusively launched in Quebec. We are delighted to be working with such a prestigious organization and to become an extension of their PR team in Québec,” said Annie Paré, Executive Vice President for CASACOM.
ABOUT TOYOTA CANADA INC.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit: www.toyota.ca.
CASACOM founding President, Marie-Josée Gagnon, is pleased to announce the promotion of Andrea Mancini as Senior Consultant in Toronto.
Joining CASACOM as an intern in 2013, Andrea Mancini quickly climbed the ranks and became an expert in media relations, social media and project management. She continues to deploy strategies to increase the reputation and credibility of our clients. Her expertise comes from working in diverse sectors such as health, consumer, technology and public affairs, working with clients such as Parrot, Netatmo, The Landing Restaurant Group and OnDeck Canada.
“Andrea is a determined and professional person from head to toe. She manages her projects with the highest level of commitment and excellence,” says Marie-Josée Gagnon. “I am so proud to have her on our team!”
“Working at CASACOM allows me to learn something new every day, to adapt and grow as a professional. I am extremely fortunate to work with such passionate and creative people, of whom I have learned a lot from. With this new challenge, which is very exciting for me, I want to continue to contribute to the success of CASACOM and our clients. ”
Andrea has a Bachelor’s Degree in Communication and Professional Writing from York University and a Post-Graduate diploma in Corporate Communications and Public Relations from Centennial College in Toronto.
CASACOM founding President, Marie-Josée Gagnon, is pleased to announce the promotion of Jean-Michel Nahas to the position of Vice-President, Corporate Communication, in Montreal.
Jean-Michel is recognized as an expert in issues management, particularly through the relationships he builds with influencers and media. He knows how to match business objectives with communication strategies, which has led him to serve a variety of businesses including Ultima Foods, Sleeman Breweries, NOVIPRO, Jacques Cartier and Champlain Bridges Inc.
“Jean-Michel proves to be a valuable strategic asset for our clients and our team,” says Marie-Josée Gagnon. “In addition, he always engages with great sincerity in the success of our client’s projects.”
“I am very excited about this new role. My experiences at CASACOM are rich in learning and push me to surpass myself on a daily basis. I am delighted to be working with a talented and dynamic team and I am excited to contribute more to the success of our clients. ”
Jean-Michel Nahas has more than 10 years of experience as a professional in public affairs, public relations and management. He began his career as a journalist at the Journal de Montréal before joining one of Quebec’s largest school boards in the communications department.
CASACOM is pleased to announce the appointment of its founding president, Marie-Josée Gagnon, to the list of finalists at the EY (Ernst & Young) 2017 Quebec Entrepreneur’s Grand Prix.
“Being a finalist for this prestigious award is a great source of pride that I want to share with the entire team. More than a company, CASACOM is a place of discovery, exchange and achievements where I have the happiness to live with professionals who share my values, including the one of always giving the best of ourselves,” said Marie-Josée Gagnon, Founding President. “We have the chance to work with exceptional customers who trust us with their most precious asset, their reputation. For that, we are grateful. ”
Very active in her community, as well as in the field of public relations, Marie-Josée Gagnon is a member of the board of directors of Montréal International, Montréal Inc Foundation, the Alliance of Quebec public relations firms and Lori.biz. She is also very involved with the Garde-Manger pour tous.
Marie-Josée Gagnon is known for her clear and ambitious vision of public relations, as seen by the positioning of CASACOM. In 2013, she was featured on Profit and Châtelaine’s prestigious list of the top 100 female entrepreneurs in Canada. In 2014, Premières en Affaires recognized her as “Unavoidable,” and in 2015, Infopresse named her one of the10 personalities of the Year.
The winners of the EY 2017 Entrepreneur of the Year Grand Prix will be announced on November 9th. Marie-Josée Gagnon is a finalist in the Business Services category.