Food and beverage

The food sector represents a large segment of the Canadian and Quebec economies. In fact, Canadians spend up to 15% of their household budgets on food, making the food industry a sure-fire investment and a great way to reach consumers, no matter what shape the economy is in.

But proceed with caution—today’s consumers are well-versed on the key issues facing the food industry, like healthy eating and social responsibility. They demand higher quality and greater traceability. And they’re not easily fooled, so it would behoove key players in this sector to analyze consumer trends and habits to keep pace with the market. That’s where CASACOM comes in. As communications experts, we have creative strategies for crafting effective marketing campaigns that reflect the diversity of trends, supply and demand, price fluctuations, and industry-specific regulations.

CASACOM has proven experience in this area: our food and beverage industry clients trust us to deliver the goods. Our team provides a full range of professional public relations and integrated marketing communication services. We can help position or reposition your brand, enhance its visibility, launch a new product, generate enthusiasm, pique interest, or manage a crisis. Our unique, integrated, results-driven approach incorporates media relations, influencers, social media, events, advertising, and sponsorships, and allows you to track consumer decision-making and maximize your ROI. Just imagine—with a little help from CASACOM, your product could become Quebec’s next big thing.

Current and past clients

  • Absolut Vodka
  • Agropur
  • Ultima Foods
  • Association des producteurs de fraises et de framboises du Québec
  • Québec Winegrowers Association
  • Ben & Jerry’s
  • Sleeman Breweries
  • Cara (Landings Group)
  • Casa Lapostolle
  • Château de Sancerre
  • Mott’s Clamato
  • Courvoisier
  • Diageo
  • Eaux Naya
  • Fédération des producteurs de bovins du Québec
  • Food Trip To
  • Garde-Manger pour tous
  • Havana Club
  • iögo
  • Metro
  • Natrel
  • Sobeys
  • Turtle Jack Restaurants
  • Union des producteurs agricoles (UPA)
  • Vita Coco
  • Weight Watchers
  • Yoplait