Highway 30 : how to start a project on a good foot


CASACOM worked with the international New Highway 30 consortium since the very first day it signed an agreement with the government of Québec to carry out a Public-Private Project (PPP). It involved major public relation challenges given the long wait for it to start, the foreign makeup of the consortium, and the choice of PPPs in the construction approach. Skepticism of PPP arrangements and community expectations were significant considerations.

Our goal was to make this project the most possible “Made in Quebec” venture.


Strategy & execution

CASACOM wrote the consortium’s first communication plan in concert with its partners, Quebec Transportation Ministry and the PPP Agency. In addition to ongoing responsibility for overall community relations started in December 2008, as well as website coordination and updating, CASACOM worked closely with New Highway 30 at all key stages. CASACOM has also worked to establish open and transparent ongoing communications between government, media, citizens, and stakeholders.


Every month, CASACOM handled some 50 local information requests in addition to providing the public with about ten updates a week. Constructive dialogue with regional county municipalities and locals has generated positive results and generally gathered local media around to the project. Relationships with key stakeholders were also very positive.