Consumer electronics company Netatmo selects CASACOM to unveil WELCOME a revolutionary smart camera
Toronto, ON – June 24, 2015 – CASACOM has been awarded the national account of Netatmo, an innovation company that develops consumer electronics for a better and connected lifestyle.
CASACOM will help launch Netatmo’s newest product Welcome, the first smart home camera featuring revolutionary face recognition technology. CASACOM will be responsible for organizing a press tour and increasing brand awareness to support the launch.
Created in 2011, Netatmo carefully designs its products’ mechanics, electronics and embedded software. The company uses the highest quality standards and designs the mobile and web applications that unleash the full capabilities of its products. At CES 2015, Netatmo unveiled Welcome, winning awards in the following categories: “Smart Home”, “Home Appliances”, “Digital Imaging” and “Tech for a Better World”.
Welcome was conceived with the greatest respect for privacy and provides reassurance without surveillance. Privacy settings are all fully customizable. For each family member, the user decides whether or not Welcome should send notifications or store footage. Parents are able to respect their children’s individual privacy needs.
“CASACOM’s understanding of our mandate and strategic approach sold us on the firm” said Virginie Golicheff, Head of Communication, Netatmo. “Their experience with technology brands like Parrot has demonstrated their ability to deliver concrete results with incredible success.”
“CASACOM is thrilled to work with one of the top innovators in the industry,” added Marie-Josee Gagnon, CEO and Founder of CASACOM. “We are excited to introduce Canadians to this wonderful product and leverage the Welcome brand as the best home-monitoring solution on the market.”
Founded in Montréal in 2001, CASACOM is an independent public relations consulting firm that helps clients accelerate business success through communications. With offices in Toronto and in Montreal, we bring a deep understanding of cultural differences resulting in unique and highly effective communications strategies. Our firm was founded with a deep sense of integrity and humanity, and our unique approach to collaboration and excellence gives us the opportunity to truly make a difference in our clients’ businesses. Our highly strategic, creative, and passionate people specialize in corporate communications, public affairs, and marketing communications. CASACOM has 100 partner offices all over the world through its membership in the Worldcom Group, the largest network of independent public relations firms in the world. For more information please visit www.casacom.ca.
Contact: Kara Latta, CASACOM