CASACOM SELECTED BY ETSY CANADA AS AGENCY OF RECORD FOR QUEBEC

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Montréal, February 25, 2015 – Etsy Canada has chosen CASACOM to execute all of its communications and public relations activities in Quebec. Etsy is an online marketplace that connects people around the world to buy and/or sell handmade and vintage items. The popular online market is in the midst of planning a number of initiatives that are sure to please the creators and consumers of Quebec’s unique products.

“Etsy has reinvented commerce and it is with joy and honour that we take on the challenge to make it known to a wider audience,” said Marie-Josée Gagnon, CEO and Founder of CASACOM.

Partnership announcement
Earlier this week Etsy Canada announced a partnership with host Marie-Soleil Michon for Quebec. The host that can notably be found in Ça vaut le coût, C’est juste de la TV and Le Vero Show, will take part in media events and share her favourite creations in 2015.

“Marie-Soleil is both an expert in consumption and passionate about design; moreover, she is very popular amongst Quebecers. She was an obvious choice and we are excited to work with her,” said Erin Green, General Director, Etsy Canada.

“I’m very honoured to be working with Etsy Canada. I love this platform since it allows creators to sell their unique products throughout the world and, in return, offers buyers the opportunity to make more original discoveries,” said Marie-Soleil Michon. “For me, Etsy has reinvented retail trade by making it more fulfilling for all.”

Her favourite shops
Marie-Soleil Michon has shared some Québec shops on the Etsy.com site that she relates to for inspiration. Everyone is invited to visit her Etsy profile to see her discoveries and favoured items.

A true fan of cocooning and cheerful decor, Marie-Soleil chose the shop Velvet Moustache and their Owl decorative pillow. Marie-Soleil’s nostalgic side explains her appeal for vintage finds from Canelly, such as their bar chairs, as well as for Nanoutriko who makes irresistible pompom tuques. On the fashion side, Advika‘s ecological tunic with pockets and Double Yellow Line’s girl dresses with palm leaf patterns caught her expert eye. As a world traveller, she also loved the shop Baltic Club and their recreational geographic maps.

About Etsy
Founded in 2005, Etsy is an online marketplace where we find artists, curators and buyers for unique vintage or handmade products. Its head office is located in Brooklyn, NY, United States. The company has 580 employees, 43 million members, over 26 million items for sale and 1.2 million active shops. For more information, visit: https://www.etsy.com/ca-fr/about.

About CASACOM
CASACOM is much more than a public relations firm. With its professional development centre, CASACADEMY™, its exclusive and systematic approach STRUCTURAL PR™ and its manifesto that elevates the value of public relations, its team goes further. CASACOM helps business leaders and managers leverage the full potential of public relations to put their organizations on the path to strong, structured, sustainable growth.

Founded in 2001 in Montreal, CASACOM covers all of Canada with its Toronto office and collaborators across the country. The firm has carved out a leading industry role with its stellar reputation, numerous awards and ambitious campaigns in business communications, public affairs, and marketing communications. Built on values of integrity and humanity, CASACOM is home to talented, ambitious, dedicated staff focused on results. Its team takes particular pride in making a difference each and every day for their clients. CASACOM enjoys the support and assistance of over 140 partners worldwide through the Worldcom PR Group, the biggest international network of independent public relations firms in the world, and is a member of the Canadian Council of PR Firms. To learn more, go to www.casacom.ca.

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For more information or interview requests, please contact:
Mylène Demers, 514 286-2145, poste 232 | mdemers@casacom.ca

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