Brand Positioning and Implementation
In times of rapid change and transformation, your brand can be a powerful trustmark for customers, partners and employees. Your brand is a source of great value that must be managed and nurtured over time. To help define, manage and establish your brand, we offer:
- Research and analytics
- Customer and employee research and validation
- Brand development workshops
- Messaging and tone of voice guidelines
- Internal and external launch campaigns and plans
- Brand ambassador training
- Human resources program and policy alignment
- Corporate values alignment
- Measurement and evaluation tools
Defining brand is the second first step to STRUCTURAL PR™ that brings solidity and sustainability to any organization.
For more information, including case studies, please feel free to contact us.