Brand Positioning and Implementation

In times of rapid change and transformation, your brand can be a powerful trustmark for customers, partners and employees. Your brand is a source of great value that must be managed and nurtured over time. To help define, manage and establish your brand, we offer:

  • Research and analytics
  • Customer and employee research and validation
  • Brand development workshops
  • Messaging and tone of voice guidelines
  • Internal and external launch campaigns and plans
  • Brand ambassador training
  • Human resources program and policy alignment
  • Corporate values alignment
  • Measurement and evaluation tools

Defining brand is the second first step to STRUCTURAL PR™ that brings solidity and sustainability to any organization.

For more information, including case studies, please feel free to contact us.