Corporate Vision & Values Development

Every successful business or endeavor starts with an inspiring vision. But what is a vision? Why does it matter?
It is the foundation of all communications and meaningful relationships with an organization’s target audiences.

It is the expression of the primary purpose of any business or organization: why it exists, what it stands for, and where it’s going.
To help our clients define corporate vision, we offer an integrated process:

  • We team up with CEOs and C-Suite in creative sessions to help formulate a clear, concise and dynamic purpose for your organization; utilizing our partner Think8’s system, we bring structure and coherence to this creative process;
  • With your purpose defined, we formulate the true vision for the organization, and the values that support it;
  • Then – and sometimes before – we help develop an implementation plan to communicate the vision to the most important stakeholders, starting with the employees.

Defining an inspiring vision is the first and most basic step in STRUCTURAL PR™ that brings solidity and sustainability to any organization.

For more information, including case studies, please feel free to contact us.