OUR FAVOURITE COMMUNICATIONS STORIES OF THE WEEK

Welcome back! We hope you all enjoyed the holidays with family and friends. To get back into the swing of things, we’ve provided a summary of a few communications articles that made the news this week.

Brands:

This week the Toronto Star announced it will add up to 60 new employees in advance of the planned fall launch of a new tablet product. On the journalism industry site J-Source.ca, Toronto Star editor, Michael Cooke said that 2015 would be “the year of the tablet” for Canada’s largest daily newspaper. The Star plans to add new designers and journalists who will help bring freshness to the newsroom.

Toronto Star Plans Hiring Spree in Advance of Tablet Launch” (Marketing Magazine)

Digital & Retail:

Will taking photos of your food be the next big thing in grocery shopping? iphone-photo-600x339Toronto-based company, Slyce (seen as the Shazam of things) hopes it is. They build software that uses image recognition to pair photos with products. Slyce is partnered with Purchase Decision Network’s Shopper, an app that allows consumers to create grocery lists. The “Snap2Add” feature will give consumers the opportunity to take a photo of the grocery item they need and it will automatically add to their list. What’s the benefit to marketers? The “Snap2Add” feature will provide a real-time look at which brands people have purchased.

Groceries in a snap” (Strategy Magazine)

CES: Consumer Electronic Show

At this week’s annual International Consumer Electronics Show (CES), this year’s latest and greatest tech gadgets were on display.

These gadgets take fad dieting to a new high-tech level and turn the most mundane household appliances into flashy super machines. Even if you wouldn’t invest your money in these inventions, it is still interesting to see just how pervasive tech has become.

Nicole Bogart from Global News broke down five of the weirdest gadgets unveiled at this year’s event. For more information on each product, see the article link below:

  • Self-adjusting smart belt
  • Smarter caffeine jolts
  • Electronic roller skates
  • Smart baby bottles
  • De-stress with tech

Top 5 wackiest gadgets unveiled at CES 2015” (Global News)

Thought of the day:

“Become the kind of leader that people would follow voluntarily, even if you had no title or position.” – Brian Tracy

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