Valérie Jolivet

Director, marketing communications

As a little girl, I never wanted to be a schoolteacher, a nurse, or a flight attendant… As a matter of fact, for as long as I can remember, I always loved to exchange ideas, to meet new people, to write stories, to organise events, to participate in my community, to speak in public…

An internship with the watch company Longines plunged me into the passionate and vibrant world of public relations and communications. Once I had earned my master’s in marketing with additional work in publicity, I began my career in France as a communications officer for a mayor in the French Alps, then with an organisation in the trade shows and fairs industry.

Wanting to explore new horizons, I decided to take flight, and I chose Québec as my adopted province. After arriving here in 2002, I was fortunate enough to collaborate with different marketing communications and public relations agencies, principally for clients in the consumer goods area: L’Oréal Paris, Dr. Scholl’s, Institut des vins du Douro et de Porto, Nintendo Canada, SanDisk, etc.

In 2007, I joined SOPEXA Canada, where I rounded out my expertise in marketing communications consulting. Serving French clients, principally in the wine industry, I honed my expertise, notably in the development and implementation of integrated communication strategies, in launching high-performance media relations campaigns, and in coordinating large-scale events.

Joining the CASACOM team was a natural move, and I strive to take up our different clients’ marketing communications challenges with enthusiasm, professionalism, creativity, and dedication.

If I had to define myself in just one word, the term “sharing” would be the most appropriate. I love to share my discoveries, my realisations, my successes, the lessons I have learned from the challenges I have met. I love to give to my neighbour. These values of generosity and sharing definitely motivated me to create my blog Encore une maman as well as the association Bouge & Donne, for which I voluntarily lead Zumba classes whose profits are given to sick children’s causes.

And you, what word defines you the most?

CV: download my résumé