Our Weekly Communications Wrap-Up

It’s that time of the week again; our three favourite communications and PR tips and stories are here. Learn how you should properly use emails with clients and how to take a measured approach to written communications. As well, read up on the latest Ipsos Reid survey on consumer online purchases.

Emails:

What business communications tool remains one of the most used? Emails, of course. However, since emails are used so often it’s important to remember that we should use them properly, especially when communicating with our most significant audience, clients.

  • Use “reply all” cautiously.
  • Resist sending the “thanks” email.
  • Unless it’s an emergency, don’t reply after hours.
  • If you’ve traded more than three emails, call.
  • Use subject lines wisely.
  • Keep it short.

Please read details on each of these tips in the article link below:

6 golden rules for responding to emails” (PR Daily)

Consumer:

A new Ipsos Reid study says that in the past year more than eight in 10 Canadian internet users have made an online purchase in cosmetics, furniture and pet products among popular items. Below are some interesting findings from the survey.

  • 82% of Canadians were buying online; making the most digital purchases were consumers between the ages of 18 and 34.
  • 92% of these younger consumers have purchased online this year, while 82% of those who have bought online were aged 35 to 54.
  • Most common items purchased online were cosmetic and beauty products; up six percentage points from last year.

You can read more about the survey results in the article link below:

Cosmetics and housewares popular online shopping items” (Marketing Magazine)

PR:

The number of media channels available today means more opportunities to reach new audiences and spread your message. It’s important to focus on creating a distinct message when trying to reach your audience as you don’t want them to be confused with those of competitors.

Barbara Bates, CEO and founder of Eastwick Communications, provides five tips on how to take a measured approach to written communications. You can read about each of her tips in more detail in the article link below:

  • Combination of good journalistic skills and creative writing
  • Think visually
  • Follow the journalistic practices
  • Take a page from your creative writing class
  • Think about breaking your “story” into separate chapters

5 PR Tips for Nurturing Your Written Communications” (PR News)

Thought of the week:

Good content always has an objective; it’s created with intent. It therefore carries triggers to action. – Ann Handley

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