Yoplait innovates with Yoptimal Immuni+TM, a delicious yogourt with probiotics and antioxydant power that maintains optimal health on a daily basis

Yoplait has innovated to create Yoptimal immuni+TM, the first yogourt in Canada with ingredients scientifically recognized to contribute to the stimulation of the immune system. As well as being a rich and creamy stirred yogourt, Yoptimal immuni+TM offers both a unique combination of two complementary active probiotic cultures, BB12® and LA 5 ®, and a variety of natural fruit and green-tea extracts containing polyphenols, which are powerful antioxidants that help maintain good overall health.

“Developed in Quebec, this product is the result of the research and manufacturing efforts of a high-level multidisciplinary team focused on excellence and innovation,” said Mr. Gerry J. Doutre, President and CEO. “Yoptimal immuni+TM has been rigorously tested by independent laboratories for, among other properties, its antioxidant power and count of active probiotic cultures. All the ingredients in this Yoplait product are of exceptional quality and work symbiotically to contribute to the body’s natural defences.”

Yoptimal immuni+TM from Yoplait: Your new ally in health
BB-12® and LA-5®: The power of Yoptimal immuni+TM on the immune system
All yogourts are made from two bacteria: Streptococcus thermophilus and Lactobacillus bulgaricus. Yoptimal immuni+TM contains two additional active probiotic cultures: BB-12® (Bifidobacterium) and LA-5® (Lactobacillus acidophilus). When consumed regularly, these two bacteria have beneficial effects on the immune system and global health. These friendly bacteria—a billion living bacteria per 100-g serving of Yoptimal immuni+TM—remain active and work in the digestive system, where a large part of our immune defences develop. In fact, between70% and 85 % of immune cells are found in the digestive tract.  According to scientific documentation on probiotics, this number of bacteria is sufficient to create a positive effect on health.

It has been clinically documented that this combination of the active probiotic cultures BB-12® and LA-5® is safe and has benefits on the immune system. The BB-12® and LA-5® bacteria work in symbiosis.  Symbiosis is an interdependent and mutually beneficial relationship between two living organisms that helps them fulfill certain functions more easily, such as finding food, protecting themselves, or reproducing.

The antioxidant power of Yoptimal immuni+TM: Your everyday ally
A variety of natural fruit and green-tea extracts containing polyphenols, which are powerful antioxidants, were carefully selected and added to all flavours of Yoptimal immuni+TM from Yoplait. The variety of the fruit extracts used by Yoplait allows us to offer consumers a wide range of antioxidants. The Canadian Food Guide recommends eating a large variety of foods every day. However, according to the Statistics Canada report Overview of Canadians’ eating habits published on July6, 2006 , more than half of Canadian adults do not eat the recommended five daily servings of fruits and vegetables. This substantially reduces their intake of antioxidants and other essential nutrients. Antioxidants protect the body’s cells in order to ensure adequate functioning.

“Yoplait’s mission is to innovate and respond to the health concerns of our consumers. This new yogourt provides additional components known to have a positive effect on health without compromising taste,” explained Linda Montpetit, Dietician. “The new Yoptimal immuni+TM yogourt can therefore help to rectify in part a low antioxidant intake by giving you a dietary plus every day!?

Yoptimal immuni+TM yogourts from Yoplait come in seven flavours: Cranberry & Raspberry, Banana & Strawberry, Strawberry, Wild Blueberry, Orange & Mandarin, Raspberry and Peach & Mango. They are sold in three practical sizes: 4 x 100g, 12 x 100g, or in 650g containers. Consumers can find out more about Yoptimal immuni+TM by visiting yoptimal.ca.

About Yoplait

At the forefront of Canada’s yogourt and fresh cheese market for more than 35 years, Yoplait products are synonymous with quality, diversity and innovation. Yoplait markets over a hundred products in Canada under such reputed brand names as Yoplait Minigo, Yoplait Tubes, Yoplait Source, Yoplait Delicieux, Yop from Yoplait, Yoplait Creamy, Yoplait Basket Fat Free, Spring Valley, and now Yoptimal immuni+TM from Yoplait. At Yoplait, eating healthfully and having fun is not a contradiction: it’s our mission. This is why we offer yogourts and other dairy products to make all of life’s moments that much more enjoyable.

For more information about Yoplait products, visit our company Web site:  yoplait.ca.

Source:
Diane Jubinville
Consumer and Public Relations Director

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