CASACOM launches a new trend with his client Trévi: outdooring

“Outdooring”, you must have heard of it? These past weeks, it was all over media. Well, Lynda and I had the pleasure to help our client Trevi, a Canadian retailer in the pool industry, to launch this latest trend. In fact, outdooring is the art of outdoor living, an increasingly popular lifestyle concept that fills a void where a growing need has emerged in recent years. The concept evolves around a pavilion especially designed to enhance the well-being of owners and their families, regardless of weather conditions. “People have always liked to spend time outdoor; now, they can do it in a more structure way” says Lynda. Whether the purpose is receiving, relaxing or just to break the routine, outdooring is simply recreating an indoor ambiance outdoor! And if I refer to pictures taken by our client, my favourite ambiance is the “lounge”…
Beautiful pictures of the concept have seduced stylists and editors and have helped getting an amazing media coverage… just in time for summer!


Outdooring et autres tendances


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