Our City book: An ambitious project for a unique present!
2013 started the same way 2012 ended: with great achievements and a bunch of exciting news for our team. The success of our City Book is definitely worth underlining given the two awards we received during the 20th edition of Les Greniers d’Or, on January 29th. The competition, organized by Québec’s industry media Le Grenier aux nouvelles, underlines communications firms’ Christmas presents. CASACOM won two awards, namely for “Best Paper” and “Gift Idea”. A wonderful evening!
This year, for the Holiday Season, we sent a creative and useful gift to our customers and partners: a little guide gathering Montreal and Toronto’s best addresses (restaurants, shops, activities and hotspots). Our team joined efforts to offer a book full of suggestions. Each address mentioned is accompanied by an employee’s quote that will surely convince you to try the recommended place! We have also included a card inside the books, which can be used as a bookmark. Beautifully wrapped packages were then delivered just before Christmas. It was the most exciting moment! The team was eager to get early feedback and the reaction was very positive!
The process leading to our City Book was demanding but led to excellent results. It was worthwhile!
By Manon DESROSIERS, Jessica HOFMAN, Joey HANNA
