CASACOM’s Top Three Communications Stories of the Week

Did the week fly by and you have no idea what took place this week in the PR and communications world? Not to worry. Here are our favourite PR and communications stories of this past week.

Marketing News:

What is the favourite brand of Canadian women? According to a new study from Montreal agency, Marketel, Tim Hortons is the favourite brand of women across Canada, except in Quebec where it falls to number two behind Jean Coutu. Marketel produced the study to help launch its new marketing-to-women division, Marketelle. Tim Hortons’ Canadian roots and support for local communities are important factors behind its popularity, the study found. While, women who take care of the household place a high importance on being efficient with both their time and their family’s budget, which is why Walmart ranked number two nationally.

Below is a list of the top 10 brands Canadian women like best:

1. Tim Hortons
2. Walmart
3. Costco
4. Facebook
5. Apple
6. Shoppers DrugMart
7. Starbucks
8. Google
9. IKEA
10. Dove

To read more about the study and learn why these brands were chosen by Canadian women, please view the link below:

“Why women love Tim Hortons and Walmart: study” (Marketing Magazine)

Twitter:

There are many types of conversations that take place on Twitter. The PEW Research Centre has come up with six types of conversations occurring that will give us a better understanding of what is going on when scrolling through our Twitter feeds.

• Divided: Conversations that reference different groups who discuss debated topics (like politics)
• Unified: Conversations that revolve around small groups (Ex: formed around a hobby)
• Fragmented: Conversations around products and celebrities.
• Clustered: Conversations circle global news events set off by many small and medium-sized groups of conversations
• In-hub and spoke: Conversations started by news outlets and pundits.
• Out-hub and spoke: Conversations by organizations that use Twitter for customer service issues

For a better visual representation of these conversations, please see the link provided below.

“6 types of Twitter conversations” (PR Daily)

Work-life/Balance:

Taking care of personal needs/tasks when you are at work can lead to better work-life balance, according to a recent survey by the digital media company, Captivate Network. There are potential benefits for your productivity because everyone needs to take regular breaks. These breaks can include searching for travel deals or dinner recipes online, exercising during lunch, etc. More people are working longer hours and if they can do their personal tasks while at work this can alleviate stress, brighten moods and improve overall work performance.

For a more in-depth look, you can view the infographic Captivate Network assembled from their survey findings in the link below.

“Why Taking Care of Personal Tasks at Work May Actually Be a Good Idea” (Fast Company)

Thought of the day:

If you want to live a happy life, tie it to a goal, not to people or things. – Albert Einstein