CASACOM’s Top Three Communications Stories of the Week

What do brainstorming, tablets and Facebook have in common? They are topics of our favourite PR and communications tips and stories of this past week.


Brainstorming can sometimes be a frustrating thing to do. According to Ben Murray, an account coordinator at New York-based public relations firm CooperKatz & Company, brainstorming is about disciplined creativity. It’s about attacking a problem head on, defining it, but also taking productive time away from the problem. Below are some of his key tips on how to create the most effective brainstorms in the business:

  • Don’t skip out on an agenda
  • Give yourself enough time
  • Don’t be afraid to enforce a few rules
  • Stay in control if you’re the facilitator
  • Use exercises wisely
  • Parameters shouldn’t exist – until they have to

To read more about these tips in further detail please view the link below:

7 tips for effective brainstorming” (PR Daily)

Media News:

Tablets are having a significant effect on how newspaper content is being consumed, particularly from a digital standpoint according to a recent study from Toronto’s Newspaper Audience Databank (NADbank). The study indicates a “high level” of duplication in access; the data suggests Canadians are interacting with newspapers on a variety of platforms throughout the day.

The study also shows that overall newspaper readership continues to gradually shift towards online. It found that 5.6 million people now consume digital newspaper content in a typical week. This is an increase of 115,000 per week from the 2012 study.

To read more about the study and its findings, please see the link provided below:

Tablets grabbing digital newspaper readership: NADbank” (Marketing Magazine)


Facebook is richer than you think and worth more than everyone predicted. The company released data showing an average of 609 million people around the world use their mobile Facebook app to communicate. Making 2013 the first year consumers spent more time online than they did watching television. The surge in users has led to a significant increase in advertising revenue and is said to be the main reasoning behind Facebook Inc.’s overall revenue increase.

If you would like to read the article in full, please see link below:

Mobile ads buoy Facebook’s bottom line” (Globe and Mail)

Thought of the day:

“Successful leaders see the opportunities in every difficulty rather than the difficulty in every opportunity.” – Reed Markham


Andrea Mancini About the author
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