CASACOM’s Top Three Communications Stories of the Week

Why is feedback important? What words get content shared on social media? Why do Canadian PR agencies need to restructure their business models? Look no further, you can find those answers in our favourite PR and communications tips and stories of this past week.


An infographic titled “The surprising words that get content shared on social media” groups a few studies that look at which words will encourage people to retweet, share and engage with your content on their social media platforms (Twitter, Facebook, LinkedIn, and Google+). For instance, words that are frequently used on LinkedIn, such as, created, increased and developed are examples of words that resonate with its users.

Please see the link below that includes the infographic highlighting which words work best for each social media platform.

Words that get content shared on social media” (PR Daily)


Feedback is the cheapest, most powerful, yet, most under used management tool that we have access too. Feedback is powerful as it helps people organize themselves and it serves as a guide to assist people to know how they and others perceive their performance. Part of feedback consists of showing appreciation, coaching and evaluating; each serves an important purpose, each satisfies different needs and each comes with its own set of challenges.

  • Appreciation – fundamentally about relationships and human connection.
  • Coaching – aimed at trying to help someone learn, grow or change.
  • Evaluation – tells you where you stand; it’s an assessment, rating or ranking.

Why do we need each form of feedback? Please view the link to the article below to gain some more insights.

The three most important kinds of feedback you can give and receive” (Globe and Mail)


Greg Power, president of the Canadian company, Weber Shandwick says that the time has arrived for Canada’s PR agencies to restructure their business models as they embrace the enormous growth opportunity before them. Power also discusses that the Canadian Council of Public Relations Firms (CCPRF) recently hosted Paul Holmes at a gala dinner; he spoke about the future of the PR industry. For those of you who do not know who Paul Holmes is, he is one of the most influential commentators on the PR industry and a very passionate advocate for the profession. Holmes’ insight brings forth some questions about the PR industry and what may need to change.

To read more about what Holmes said about the future of the PR industry and why Canadian PR agencies should restructure their business models, see the link below:

PR agency model must change to embrace the future” (Marketing Magazine)

Thought of the day:

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”  – Henry Ford


Andrea Mancini About the author
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