CASACOM’s Top Three Communications Stories of the Week

Didn’t have a chance to read about some of the latest communications and PR news this week? You can catch up with our top three finds of this past week.

Online Content:

RadiumOne created an infographic that outlines six myths about how people share content on the Internet. We provided some examples of the myths below so you can get an idea, but the rest are shown in the infographic you will find in the article.

• Myth: Engagement is higher on the weekend because Internet users have more free time.
• Myth: Millennials share brand content more than other generations.
• Myth: The lifespan of a shortened URL will always be the same; it doesn’t matter when it’s posted.

Please see link below to find out the truths to these myths:

“Myths about how people share content online” (PR Daily)

Entrepreneurship:

Since the World Cup is in full swing we thought we would add some news relevant to the sport. CEO, Vincent Drolet of Montreal based event firm Circo de Bakuza made the front page of the Financial Post for breaking through the Euro-centric UEFA Champions League to plan the “world’s most-watched annual sporting event” opening ceremonies. The event was a success, being labeled “the best Champions League ceremony yet” by UEFA president Michel Platini.

To read about the key to his company’s success and the event, see the link to the article below:

“How Montreal startup Circo de Bakuza broke into Europe’s sacrosanct soccer club” (Financial Post)

Facebook Posts:

The Marketing Maven’s Guide to Facebook analyzed 5,800+ brand Facebook pages and nearly 1.6 million total posts. They were able to discover a number of interesting facts from their study. One of the highlights is that the majority of brand Facebook posts (67.3 percent) are written at a fifth grade level or below. Did any of you think that? We thought that some of the highlights were quite interesting and wanted to share them with you.

You can see the remaining highlights in the link attached:

“Study: Most Facebook brand posts written at 5th grade level or below” (PR Daily)

Thought of the week:

“There is a very real relationship, both quantitatively and qualitatively, between what you contribute and what you get out of this world.” – Oscar Hammerstein II