CASACOM’s Top Three Communications Stories of the Week

Before enjoying your Canada Day long weekend, catch up on some communications and PR tips with our top three stories of the week.


We live in a society today where everyone sleeps with a cellphone and maintains relationships with friends and family through social media networks. Carrie Barrett, the social media director at Internet Marketing, proposes we turn back the clock and take some lessons from the older generation on how we should communicate with one another.

  • Create a “phone free” atmosphere.
  • Give in-person positive reinforcement.
  • Disconnect after work.
  • Say “please” and “thank you.”
  • Enjoy Happy Hour.
  • Send handwritten thank-you notes.
  • Put family first.
  • Be kind.
  • Do not speak in hashtags and slang.
  • Love what you do.

More information on each of these lessons can be found in the link below:

10 communication lessons from our grandparents” (PR Daily)


Finding a high-powered industry influencer can help share and spread your message and put it into viral overdrive. A retweet, blog link, public compliment or positive comment can do a lot more than we think. Jon Salm, an associate client analyst at Millward Brown Digital in New York City, believes that to improve your chances of an influencer noticing you, you should try following the five simple rules below.

  • Don’t expect a social media miracle.
  • Get creative to get an influencer’s ear.
  • Show some passion.
  • Keep your content short and to the point.
  • Flattery never hurt anyone.

To read more about these rules, the link to the article is below: 

5 Tricks to Get Influencers to See and Share Your Content” (Entrepreneur)


As we all know pitching ideas to journalists, editors and bloggers is important if we want to have content published online. However, it can sometimes be difficult to persuade blog owners and editors to publish our content. Some may think it has to do with the quality of the content, but it’s more about how the stories are pitched to the blogger or editor. Here are five tips to help get bloggers and editors to say “yes” to your pitch.

  • Follow the rule of reciprocity.
  • Use time indicators.
  • Take advantage of images.
  • Show extra understanding of their niche.
  • Use multiple points of contact.

Would you like some more details on these tips? Take a look at the article below:

5 ways to get a ‘yes’ from an editor” (PR Daily)

Thought of the week:

“Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford

Dictionary Series - Marketing: communication

Andrea Mancini About the author
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