CASACOM’s Top Three Communications Stories of the Week

Before enjoying the weekend, why not catch up on a few communications and PR stories and tips from this week. Here are our top three:


You can have the most intriguing and earth shattering news in the world, but if your pitch is off, media coverage will be very slim. It’s important to have a well thought out and engaging pitch that will interest your readers; this will generate more media mentions and social buzz. Below are eight tips that will help you create pitches that will be too good to pass up.

  • Establish rapport with media and influencers
  • Know your reporter
  • Speak like a human being
  • Get to the point
  • Answer the five W’s
  • Offer other media
  • Use bullet points
  • Use proof points

To read each tip in further detail, take a look at the article link below:

8 tips for a perfect pitch” (PR Daily)


PR is about getting to know people, learning from them and speaking to them. A big part of that is networking. It is an important skill to have when you work in PR because it can help you bring in clients, build relationships in the media and develop brand awareness with the public. Founder and principal of Daniels & Associates, Joni Daniels, shares some suggestions on how you can make the most out of attending networking events.

  • Prepare Before You Go
  • Get connected
  • Meet the power
  • Don’t overstay your welcome
  • Use what you have learned

Need some more information about the suggestions provided? You can find out in the article below:

5 Tips for Effective PR Networking” (PR News)

TD Thanks You:

TD wanted to thank its customers after being named Canada’s best brand by Interbrand. This summer TD set up four “Automated Thanking Machines (ATMs)” at branches in Toronto, Montreal, Calgary and Vancouver, with people hidden inside to hand out different gifts to unsuspecting customers.

Reactions were taped and made into a short video. As of August 1, the video has garnered over 5,000,000 views on YouTube.

To read more please see the article link below:

TD gets personalized and personable” (Strategy Online)

Thought of the day:

“Don’t be afraid to fail. Process of elimination is some of the best learning.” – PR News’ Best PR Advice Book

Andrea Mancini About the author
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