CASACOM’s Weekly Wrap-Up – Our Top Communications Stories

Before enjoying the last long weekend of the summer, sit back, relax and read up on a big merger that took place this week, new measuring tools for Instagram and some of the key changes PR has experienced over that last 30 years.

Retail/Consumer:

What was the big news of the week? The merger between Tim Hortons Inc. and Burger King (worth 12.5 billion dollars) made headlines as it will now form the world’s third-largest fast-food company. Both companies noted that each brand will operate independently and both will be owned by an Ontario-based parent company. However, there has already been some backlash as Burger King is being criticized for moving its headquarters to Canada, where it can take advantage of a lower corporate tax rate through a tax inversion.

To read more about this massive deal, please view the article link below:

“Burger King, Tim Hortons ink merger deal for $12.5-billion” (Globe and Mail)

Instagram:

Instagram is now offering new analytics to marketers and advertisers. As many of you know Instagram launched ads last year and will now be providing tools to measure the performance of these ads. Three new tools will help improve the way marketers use Instagram.

• Page Insights
• Ad Insights
• Ad Staging

To learn more about each of these new tools, click on the article link below.

“Instagram unveils new analytics tools for marketers” (PR Daily)

PR:

PR has changed and evolved over the last three decades and Joseph Molina, the founder of JMPR, outlines five key changes that stand out through the past 30 years.

• The speed of news: The circulation of information is 10 times faster or more than what it was.
• The media landscape: Not many people under the age of 30 read the print edition of a newspaper. More and more people are turning to news online.
• The art of communication: Those who can combine new communication techniques with the human touch of yesterday have an advantage.
• Personal vs. private time: We are a lot more knowledgeable than we were 30 years ago, but being more effective has come at the expense of personal and family time.
• Staying put: Societal trends shows us employees’ longevity is now between 2-3 years instead of the 10-15 years it used to be.

To read each of these changes in further detail, please view the link below.

“How PR has shifted over three decades” (PR Daily)

Thought of the day:

“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin