CASACOM’S TOP THREE COMMUNICATIONS STORIES OF THE WEEK

Media:

What would you say if there was a tax on YouTube? On Monday, the Ontario government recommended that a new tax should be imposed on YouTube, Netflix and other foreign-owned internet video providers. Kevin Finnerty, the assistant deputy minister for Ontario’s Ministry or Tourism, Culture and Sport, believes that there needs to be a more level playing field, which means a realignment of rules.

However, federal Heritage Minister Shelly Glover said that Canadian consumers don’t need to worry as the government will stand up for them. They won’t allow any moves to impose new regulations that would create taxes on Netflix or YouTube.

To read more, please view the article link below:

“Why Ontario’s “YouTube Tax” is a Terrible Idea” (Marketing Magazine)

Social Media Marketing:

Do you believe social media marketing can work? This question has been brought up in a recent Gallup poll and in the report it states, “A clear majority of Americans say social media has no effect at all on their purchasing decisions.” However, this quote makes it sound like there is no benefit to social media marketing. But the report’s dismissal doesn’t consider some other elements. You can see them listed below and explained in detail provided in the link below:

• Context.
• Active audience.
• Search engine optimization.
• Specific marketing goals.
• Subliminal messaging.

“5 factors of social media marketing most people don’t consider” (PR Daily)

Campaigns:

To celebrate 50 years in Canada, the Dove brand has come out with a new digital advertising campaign, which encourages women to feel beautiful at any age. The campaign features 50 Canadian women of all ages who share stories about why they feel beautiful. Each woman will be featured on their respective birthday in the next 50 days in a digital short. You can check out some of the videos in the article link below.

“Dove Celebrates 50 With New Campaign” (Marketing Magazine)

Thought of the week:

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler