CASACOM’s Top Stories of the Week: Content Strategy, Brands & PR

How can you maximize your audience on YouTube? Where did Canadian banks rank in this year’s brand finance report? How do you stay positive in the PR profession? You can learn more about each of these stories in our favourite communications and PR stories of the week!

Content Strategy:

According to a new study by New York-based multi-channel network, Frederator if you want to maximize your audience on YouTube then you might want to take a page out of primetime television. Below are some tips that may be useful for content creators.

  • Posting on weekday afternoons gives YouTube ample time to index videos and deliver them to subscriber feeds.
  •  Frederator advises post times from 2 p.m. and 4 p.m. between Monday, and Wednesday, and from 12 p.m. and 3 p.m. between Thursday and Friday.
  • On weekends the best time to post would be between 9 a.m. and 11 a.m.
  • Thursday and Friday are the best days to post your videos.
  • Worst months of the year to post are May and September; they are transitional months for users.

Here Are the Best Months, Days and Times to Publish YouTube Videos” (Entrepreneur)


 Image via spoke-interactive.com


This week the annual Brand Finance Report announced that Canadian bank brands rank fourth in the world. Canadian banks jumped two spots against other nations this year due to growth from TD and RBCCurrently, Canadian banks are performing better than those from Japan, France, Germany and Brazil. Here are a few highlights from the report, as well as the top 10 individual bank brands and their countries of origin.

  • RBC rose two spots on the list to number 14 and is now valued at nearly $12.5 billion (figures in U.S.).
  • Bank of Montreal remained 34th on the list.
  • Scotiabank dropped from 30 to 32, and CIBC slipped eight spots, from 45 down to 53.

1. Wells Fargo (USA)
2. ICBC (China)
3. HSBC (U.K.)
4. China Construction Bank (China)
5. Citi (USA)
6. Bank of America (USA)
7. Chase (USA)
8. Agricultural Bank of China (China)
9. Bank of China (China)
10. Santander (Spain)

Canadian Banks ‘Expanding their Footprints’ Globally(Marketing Magazine)


PR can be tough at times; you have to deal with stress, rejection and challenging situations almost every day. Even the most optimist PR person can struggle to keep a positive attitude. Jenna Lee, director of Jenna Lee PR, believes it’s important for PR pros to stay positive, not only for clients and pitches, but for their own sanity. Here are some of the tips Lee provided on how to keep a positive outlook.

  • Meditate – It’s not easy to make time for it, but the benefits are there.
  • Write a gratitude list – Write the top 10 things for which you’re most grateful for.
  • Move – Have a good stretch or dance. Sometimes, it helps just to stand and breathe.
  • Talk – There are lots of ways to vent. Sometimes it’s best to get together with a group of good friends and talk about non PR related things.

6 ways (plus a few more) to stay positive in PR” (PR Daily)

 Thought of the week:

“Try to be a rainbow in someone’s cloud.” – Maya Angelou

Andrea Mancini About the author
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