CASACOM’s Three Favourite PR & Communications Stories of the Week

What do great PR campaigns, a new Canadian business channel and communicating with senior management have in common? They just so happen to be the subjects of our three favourite PR and communications tips and stories of the week.

PR Campaigns:

Some PR campaigns have more impact than others in capturing the attention of journalists, prospects and experts. There are a number of factors that make the difference, but no campaign is alike and there are no specific solutions. Dorothy Crenshaw, CEO and creative director of Crenshaw Communications, provides some of the criteria of a top-notch PR campaign and what great PR programs have in common. A more detailed description of the criteria can be found in the link below.

  • They’re audience-focused
  • They’re well timed
  • They’re simple
  • They put old ideas in new packages
  • They humanize brands
  • They’re entertaining

6 things great PR campaigns have in common” (PR Daily)


Bloomberg, the financial news and data company, announced that they will launch Bloomberg TV Canada in the middle of this year. The 24-hour channel is aimed at the business community and it will highlight Canadian financial news, as well as provide programming from the existing U.S. channel. Approximately 35% of its content will be produced domestically and broadcast from a new studio in Toronto’s financial district. To read more about the new Bloomberg channel, please find the article link below.

Bloomberg to Launch Canadian Business TV Channel” (Marketing Magazine)


As a professional communicator, communicating openly and effectively with senior leaders is quite important. At PR News’ Leadership Strategies for Communicators workshop in New York, Anthony Surratt, group vice president, corporate communications at Time Warner Cable shared 10 rules to follow when communicating with senior leadership. These tips can be very helpful when communicating with those in an upper management role.

  • Listen and adaptEmployee Convo
  • Communicate with clarity
  • Understand your boss’ style
  • It’s not about you
  • Be calm and keep your emotions in check
  • Be the first to deliver bad news
  • Set the ground rules for making decisions
  • Observe and learn
  • Know when (and how) to say “no”
  • Understand the big picture

Each rule is provided with a further explanation in the below link.

10 Tips for Smart Communications With Upper Management” (PR News)

Thought of the week:

“Nothing is a waste of time if you use the experience wisely.” – Auguste Rodin

Andrea Mancini About the author
No Comments

Leave a Comment: