OUR FAVOURITE COMMUNICATIONS STORIES & TIPS OF THE WEEK

We hope you all had a great and productive week. Before heading off for the weekend, we wanted to share a few of our favourite communications and PR stories of this past week with you.

Brands:

This week David’s Tea launched their new blog, Steep Thoughts. After receiving many requests from their fans to feature editorial content on their website, the Montreal-based company decided to create a blog. The blog will feature two to three articles a week, from company news, such as product launches to tea-based recipes. Most of the posts will educate readers on how to properly store their loose leaves or what temperature to heat their water. Who creates this content you may ask? All writers work for David’s Tea and come from their marketing, public relations, digital and social teams; anyone who has a story to tell can write.

To read more about this brand and their new blog please read the article in the link below.

“New David’s Tea blog quenches consumer thirst for content” (Marketing Magazine)

Consumer Data:

Microsoft launched their inaugural Canadian Digital Trends research at the beginning of 2014. They wanted to get a better idea of where things were moving so they conducted more research, says Microsoft Canada’s Alyson Gausby. They found that more consumers are driving revolutions. Today, it’s all about reaching and engaging consumers and finding the best ways to connect to them by using data. There’s also a big potential for brands to build trust by educating consumers and openly linking the benefits with data usage.

More about Microsoft’s research and insight from Alyson Gausby can be found in the link below.

“Putting data to use” (Strategy Magazine)

Measurement:

An effective campaign for reaching “influencers” is not just about building one-on-one relationships with people who have big followings. It’s also about aligning your efforts with specific business goals in mind. Below are top-line things you need to do to build and measure successful programs for working with influential people. Each is described in more detail in the attached link.

• Define goals
• Benchmarking
• Look at the big picture

“How to measure the effects of ‘influencer relations’” (PR Daily)

Thought of the week:

“What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.”    – Albert Pike

Image via vivacommunications.com