CASACOM’S FAVOURITE COMMUNICATIONS STORIES & NEWS OF THE WEEK
Spring is finally upon us and what better way to embrace the upcoming weekend then by relaxing and catching up on a few communications stories from this week.
Beer is coming to your local grocery store…well that is if you live in Ontario. On Thursday, Premier Kathleen Wynne announced a new tax on beer, which will also be sold in hundreds of grocery stores across the province. The new tax on a case of 24 will be one dollar and will be phased in over four years at 25 cents a case.
Ontario will start a pilot project to sell 12-packs of beer in Liquor Control Board stores and will also allow beer to be sold in 450 grocery stores. The changes should also create more jobs in the province in domestic craft brewing. Restaurants Canada thinks it’s a good first step for about 9,000 small licensees as well, but large bars will still pay above retail prices.
To read more about the new beer tax and what it means for the province, take a look at the link below.
“Ontario Confirms Beer Will be Sold in Grocery Stores” (Marketing Magazine)
The Pew Research Center conducted a recent study, which revealed that 92 percent of kids ages 13 to 17 go online daily, with 56 percent turning to the Internet and social media several times each day. A number of previous studies suggested that teens are turning away from Facebook, but this report found that over 70 percent of teens surveyed still use it. Teens have not abandoned Facebook, but it’s definitely not the only social media tool/network they use or that has captured their attention.
It’s important to remember that if you are reaching out to teens on behalf of your brand/client, you have to make sure you diversify your approach as they are not on one specific type of social media. You can learn more about the survey results in the article link below.
If a video is created as part of an online campaign, it’s usually uploaded to YouTube and any views are seen as a plus. This approach can fill a YouTube channel with content, but it fails to put the content to work for your brand. So you need to start thinking like the people who make their living from YouTube if you want to make your video standout.
Syracuse University’s Newhouse School of Communications created an infographic, which you can see in the link below for some information on how top brands align with YouTube stars and tips for succeeding.
Thought of the week:
“Your most unhappy customers are your greatest source of learning.” -Bill Gates