Digital, Pitches & Blog Strategy: Our Favourite Stories/News of the Week


Contributor, Stephan Argent from Marketing Magazine spoke with Janine Keogh, vice-president marketing, biscuit category at Mondelez Canada this week to discuss how the company is navigating its way through the digital marketing revolution.

In the interview she answered a number of questions from, what areas of digital Mondelez Canada does in-house vs. outsourcing, how digital has impacted their marketing organizational chart to key lessons the company has learned when it has come to digital. Definitely an interesting read with some great insights.

Managing Digital: Mondelez Canada’s Janine Keogh” (Marketing Magazine)


As PR professionals we shouldn’t expect success every time we pitch a story, it’s not very realistic. If three out of the 10 pitches we send out result in media coverage then that’s a good average. Even though three out of 10 is good, we always want to do better and increase our chances of success.

Below are five types of pitches reporters don’t want to receive and are explained further in the article link.

  • New hires, expansions and mergers.
  • Irrelevant products and services.
  • Weekly newsletter updates.
  • Jargon-laced rundowns of campaigns and newsjacking.
  • Non-pitches.

5 pitches that journalists don’t care about” (PR Daily)

Blog Strategy:

Ever find yourself thinking about what you will write about for your next blog post? It can sometimes be a daunting task because you want to make sure you stay relevant and informative. Sharing information about your brand or informing your audience on new information is a great way to stay connected and engage with your followers. However, sometimes we can run the risk of our posts being too stale either due to lack of commitment to always write a new post or not providing fresh ideas/news.

Tim Haran, director of social media at USANA Health Sciences has shared four elements in developing a blog strategy. These elements can be useful if you are starting a new blog or revamping an existing one.

Below is each of the key points to consider and described in more detail in the link provided.

  • Establish a purpose.
  • Determine your platform.
  • Create an editorial calendar.
  • Involve key stakeholders.

4 Elements of a Successful Blog Strategy” (PR News)

Thought of the week:

“Whatever it is you’re seeking won’t come in the form you’re expecting.” – Haruki Murakam

Andrea Mancini About the author
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