May 6, 2020
CASACADEMY on Preparing Your Company for Success: 7 New Consumer Behaviour Trends
The COVID-19 crisis is disrupting the daily lives of citizens. Consumers are changing their ways of thinking, and in turn, changing their ways of spending. What are these new behaviours? What behaviours have they abandoned? Do consumers intend to maintain their new consumption habits after the crisis? What incentives can keep them loyal? Are you prepared for this shift? On Thursday April 30, we held our weekly CASACADEMY with a special guest Christian Bourque, Executive Vice President at Leger. Mr. Bourque presented the seven major trends that have emerged after 6 weeks of quarantine here in Canada, and discuss how businesses can be prepared.