A company’s story is central to its positioning. Your organization’s story is the thread that should guide and fuel your corporate communications, both in-house and externally. Knowing how to build, formulate, share, and even tell that story is crucial to your company’s reputation, prosperity, growth, and positioning. And it’s a skill you can learn.
Business transformation and change are the norm in today’s economic climate and the responsibility to own and drive change internally is increasingly falling on the communications team. As a result, internal communications are more important than ever in driving employee engagement and creating fulfilling, inspirational workplaces. In fact, research shows that there is a strong correlation between high performing organizations and effective internal communications.
To give your corporate communications rhythm, depth, and scope and strengthen your relationship with your target audiences, a web and social media strategy is a must. And with all the choices available and limits on your time and resources, making the right choice is crucial. What’s the best way to approach the digital universe? How can you make the right choices for your organization? How do you maximize return on investment? In short, how can you be strategic and effective?
Does your organization have specific needs? The CASACADEMY can help you meet them. We can develop custom programs to support areas, such as leadership development, internal communications, crisis prevention and issues management, content development, media relations, or branding. To find out more, contact us.