Why I love what I do
I love analyzing data and translating it into audits and meaningful objectives for our clients. You could say that I translate data into communications.
I like the tangible side of data analysis. Once an action is taken, you can almost see the impact in real time. Every action can be traced and adjusted along the way. With data analysis, I can quickly revise targeting to optimize a campaign, I can get a clear view of user pathways on a site, and I can put a human face on the data with personas and target audiences.
CASACOM is truly a multidisciplinary team with a wide‑ranging variety of complementary skill sets. As a member of that team, I get the chance to work on communication plans, content creation (images, videos, copy), websites and digital campaigns, media relations, and more. When people talk about 360‑degree communications, I think of CASACOM. It’s really fun to be on that kind of team.
I’m an adventurer. I love trying new things (books, recipes), seeing new cities and countries (New Orleans, Italy, Spain, Boston, New York, Toronto), taking classes (skating, Mandarin, Google Analytics, TAG Manager), and even living in new places (Guadeloupe, Lyon, and Montreal). I love to travel, but my favourite view is still the view of Martinique from a plane. Being from Martinique, my culture is an important part of who I am.