Why I love what I do
I’ve been a communicator ever since I can remember. You can draw a pretty straight line from the numerous mentions of “talking in class” in my grade school report cards to my chosen profession. These days, I keep busy sharing my passion for accurate, relevant communications with our clients. My past as a journalist has stuck with me, which means I’m able to help organizations tell their stories effectively. With videos, the web, and social platforms on top of traditional media, today’s communication landscape is a kaleidoscope of channels. It’s like my playground is constantly getting new toys, which keeps my job fresh and exciting.
At CASACOM, I work alongside dedicated and inspiring colleagues who are constantly bettering their best. The dynamism of public relations is really motivating. I love the idea that no assignment is too complex. You never know what the solutions will be at the outset—it’s not the kind of work where you can use a set formula. Behind every action we take, there’s research, adaptation, and creativity, which makes my job extremely stimulating. Our clients really put their trust in us, which inspires me to innovate and reach higher to better meet their needs.
I’m doubly lucky in that my work is inspiring and my personal life is very fulfilling. My wife Yourianne Plante and our son Joé are a really big part of that. When I’m not at work, you might find me on the ice, trying to stop pucks, on a lake teasing a bass or two, or in the woods, trying to make maple syrup.