This title may seem obvious, and yet, several companies communicate with their audiences in a generic way or worse, without infusing their personality. So how do you humanize your communications? Here’s an overview. First, what is humanization? According to the Merriam-Webster Dictionary, this term refers to...
Read More
That’s it! 2020 is behind us - a unique year to say the least. Many things have changed during this pivotal year, from working remotely to loss of human contact, and marketing communications were no exception. Our last CASACADEMY delved into this topic - if...
Read More
Amid COVID-19, advertising strategists have had to rethink their approach to consider the current situation and in turn, their consumers’ general mindset. Here is your guide on how to advertise during the COVID-19 crisis. The media is listened to more than ever Not surprisingly, the news media...
Read More
Beyond the physical symptoms, the effects of COVID-19 can also be felt in the general well-being of workers. Since the government’s announcements, a number of employees are now working from home or have seen their work habits change within a few hours. How can business...
Read More
The past few years have seen the growth of influencer marketing and for good reason. Collaborating with influential people on social media can be a powerful promotional tool to reach a targeted and captive audience! However, some campaigns struggle to achieve their desired results. Today, CASACOM...
Read More
We continue our series of interviews on influencers with the generous Ariane Svatina. Previously known as "Julius and Valentina", Ariane recently decided to rename her accounts and blog under her real name, in search of an often-overlooked authenticity on social media. An authenticity that, according...
Read MoreMontreal, October 11, 2016 – On September 29, the CASACOM team organized a celebration to commemorate their 15 year anniversary. The ambiance was very festive in their main office which is located in Old Montreal. On the menu: a mixology workshop, DJ, cocktail buffet and...
Read MoreMontréal, November 9,2015 – Marie-Josée Gagnon, president and founder of CASACOM, is happy to announce the recruiting of two new directors at the Montréal office, as well as the promotion of a consultant. Brigitte Pouliot is now occupying the post of Director, Integrated Communications. With more...
Read MoreMontréal, November 4th, 2015 – Urban Barn has chosen CASACOM to execute all of their communication activities, including: public relations, event organization, digital communications and publicity. The Vancouver-based furniture and home décor retailer, which has over 50 stores across Canada, will open its first stores...
Read More