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Is it Time for a Preliminary Assessment?

As the curve finally begins to flatten, as summer comes knocking at our door and the lockdown begins to lift, the time has come for a preliminary assessment to answer the question: what impact has the pandemic had on us so far? Many of our clients...

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COVID-19: how to interest the media?

"The world has turned upside down! We're covering topics we would never normally cover." This confidence from a La Presse journalist sums up the state of mind of those who keep us informed on a daily basis. Approaching the media these days requires more tact...

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How do we keep essential services employees engaged?

Much has been said about healthcare workers, those guardian angels who have been on the job since the beginning of the health crisis. Since Tuesday, thousands of employees, working in services declared essential, are also braving the risks associated with the contagion and maintaining production...

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Does PR increase sales?

Organizations are increasingly looking to calculate the ROI of their public relations campaign. It’s easy to understand why since they spend significant amounts of money and want to get the best return. The question often comes up: can PR increase sales? The answer is clearly yes....

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Data and PR make a good team

"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase  last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has  stayed in my...

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Starting 2018 on the Right Foot with Social Media!

Companies are allocating more budget to social media, whether to sponsor their publications or to create their own written content, video, audio, infographic or other. All indications point to this increasing in 2018. But will organizations see a profit following their investment? Some will, others won’t....

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How Artificial Intelligence is Impacting Public Relations

Public relations will not avoid the transformations generated by artificial intelligence (AI). CASACOM is actively thinking about the many changes that lie ahead. Will robots replace professionals? Will algorithms create press releases from scratch? Will technology detect the best target audiences to interact with? For...

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