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Data and PR make a good team

"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase  last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has  stayed in my...

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Starting 2018 on the Right Foot with Social Media!

Companies are allocating more budget to social media, whether to sponsor their publications or to create their own written content, video, audio, infographic or other. All indications point to this increasing in 2018. But will organizations see a profit following their investment? Some will, others won’t....

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How Artificial Intelligence is Impacting Public Relations

Public relations will not avoid the transformations generated by artificial intelligence (AI). CASACOM is actively thinking about the many changes that lie ahead. Will robots replace professionals? Will algorithms create press releases from scratch? Will technology detect the best target audiences to interact with? For...

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