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FIGHT FOR FLIGHT: ENGAGING TRAVEL CONSUMERS

Today, the travel industry is inundated with competitors and information. Consumers have a myriad of options that leave them often overwhelmed. Competition between airlines, destinations and reservation providers is cutthroat. That said, with effective communication tools and messaging, top of mind is not out of...

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Wikipedia: Best Practices to change your company’s page

Wikipedia, a free content Internet encyclopedia that allows anyone to edit pages, has grown in influence over the years. With its 450 million monthly visitors accessing more than 20 billion pages, Wikipedia is the most important reference website, following Google. However, because anyone can edit or...

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Making Dreams Come True: A Traveller’s Reflection

I’ve recently returned from a three-month adventure to South America. This was one of my dreams for as long as I can remember.  Peru and Bolivia brought wonderful sights, friends and adventure. Brazil stole my heart and it’s where I found a home. While there were...

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Choose to Travel. Choose to Live.

At CASACOM, something we all have in common is our sense of adventure and joy of learning and exploration. Recently, I shared my love of travel with our team of Toronto, highlighting some of my experiences in Thailand, Cambodia, Singapore, Laos, Australia, New Zealand and...

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Learning the ropes at CCPRF’s PR Boot Camp

On March 1, I had the opportunity to attend the Canadian Council of PR Firms (CCPRF) Third Annual PR Agency Boot Camp. The day-long event featured interesting sessions on a variety of topics geared towards up-and-coming public relations professionals. Below are my top takeaways from the...

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