December 3, 2013
Three Ways to Win a Customer’s Heart and Mind
As an entrepreneur, I'm often asked why I started my business and what makes us unique. Over the past 12 years, I've found that my ability to share the story of our business is fundamental to our success. To me, our story is about our...
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June 20, 2013
Our iögo and Michaels projects honoured here and abroad!
CASACOM has just won four major awards in Québec, Canada and the United States for the Ultima Foods iögo launch and the entry of Michaels stores into Quebec. These are recognitions that inspire us to take on new challenges! For Ultima Foods iogo launch The awards season...
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June 6, 2013
Jay Baer, Youtility, and great memories from our CASACADEMY
On May 30, CASACOM hosted the charismatic hype-free digital strategist Jay Baer. An internationally known blogger and speaker, Jay chose Montreal for the Canadian launch of his second book Youtility: Why Smart Marketing is About Help Not Hype. For the occasion, our team had the...
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May 13, 2013
Adapting your brand to enter a foreign market 5 tips from the Michaels Stores’ introduction in Québec
You like Michaels’ approach? Vote here for Michaels and CASACOM, finalists for the public award at the SQPRP (Quebec Society of Public Relations Professionals). In September 2012, American arts and crafts retailer Michaels simultaneously opened seven stores in Québec, Canada’s French-speaking province, in one of the most...
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May 7, 2013
Public relations pros should review lawyers’ and accountants’ decisions
According to Paul Holmes from New York-based The Holmes Report, public relations professionals should be involved in any business decisions potentially impacting the reputation of organizations. While it is common practice to see lawyers reviewing press releases, PR advisors should, on their part, review legal...
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March 19, 2013
Carolyn Ray and Annick Bélanger become Partners of CASACOM
I am pleased to announce that Carolyn Ray and Annick Bélanger, respectively acting as Managing Directors of the Toronto and Montréal offices, have become Partners at CASACOM. In the 12 years since I founded CASACOM, I have found it both gratifying and stimulating. Now, I have two...
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February 20, 2013
Communicating in 2013: 3 phenomena, 10 consequences
In 2013, will LinkedIn be the new Facebook? Will public relations and mobility be one and the same? And the double-screening trend (tweeting while watching television) will it sustain? If you’re like me, the myriad of predictions published each year intrigue you, but also make your...
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November 7, 2012
CASACOM adds two seasoned professionals to expand digital communications and corporate communications capabilities
Today, I’m pleased to announce the appointment of two highly experienced professionals at the Montreal and Toronto offices, specializing in digital communications and corporate communications. These two professionals bring more strength to our team and to our clients’ projects in growing sectors. Gary Ravaz is Senior...
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June 11, 2012
Women’s networking: why not a girls’ club!
Last week, I tackled the question on the importance of networking for women with over 100 leaders at the Women on the Move Forum, an initiative of Desjardins and Deloitte. Here are some of the ideas I shared: After expertise and work, the ability to build...
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