By definition, a crisis is caused by a major, yet temporary change. And, while we take solace in knowing that “this too shall pass,” often times the impact of such a significant change, albeit temporary, can have long-lasting implications. In a time where media consumption is...
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Influencer marketing is not new. Brands have been partnering with influential people for decades. From celebrities to athletes, these influencers were, for a long time, the face of our favourite brands. At some point over the last decade, this model shifted. Instead of celebrities and athletes,...
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Chatbots have become the most visible and even intelligible part of the presence of artificial intelligence (AI) in 2017. These programs are increasingly integrated with messaging applications, such as Messenger. They can simulate a conversation with one or more humans by voice or text exchange. The...
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By Suzanne Rappaport At CASACOM, our mantra is simple: Elevate the value of public relations. Elevate our clients. Elevate ourselves. We don’t just talk about elevation, we live it – both through the integrated and strategic communications programs we design and implement, and through our own professional...
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