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Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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CASACOM’s Top Three Communications Stories of the Week

What do content, in-stream advertising and vacations have in common? They are the topics of our three favourite PR and communications stories of this past week. Content: What’s a hot topic in business-to-business marketing? That would be “snackable” content. According to a recent post on B2B Marketing,...

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THE NEW ANTI-SPAM LAW: ARE YOU READY?

The new Canadian anti-spam legislation will begin to take effect on July 1st. Essentially, the law forbids the sending of a commercial message to an email address, email or SMS, without explicitly obtained permission in advance. This implies, therefore, that all recipients have explicitly expressed...

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Content Marketing is More Than Just Words

The CASACOM Toronto team recently hosted a group of public relations pros and business leads during a presentation and discussion about content marketing. The goal of the breakfast round table was to stimulate conversation about how this form of marketing works and to share best...

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CASACOM’s Top Three Communications Stories of the Week

What do brainstorming, tablets and Facebook have in common? They are topics of our favourite PR and communications tips and stories of this past week. Brainstorming: Brainstorming can sometimes be a frustrating thing to do. According to Ben Murray, an account coordinator at New York-based public relations...

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Facebook and the return of transparency

Ten years in communications—and an organization’s life cycle—is a long time. It’s an eternity in a society that moves at the pace of “now,” that yearns for novelty, and that is in constant sharing mode. After ten years of existence, Facebook has certainly played an...

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