Digital: Contributor, Stephan Argent from Marketing Magazine spoke with Janine Keogh, vice-president marketing, biscuit category at Mondelez Canada this week to discuss how the company is navigating its way through the digital marketing revolution. In the interview she answered a number of questions from, what areas of...
Read MoreSpring is finally upon us and what better way to embrace the upcoming weekend then by relaxing and catching up on a few communications stories from this week. Consumer News: Beer is coming to your local grocery store…well that is if you live in Ontario. On Thursday, Premier Kathleen Wynne...
Read MoreWe hope you all had a great and productive week. Before heading off for the weekend, we wanted to share a few of our favourite communications and PR stories of this past week with you. Brands: This week David’s Tea launched their new blog, Steep Thoughts. After...
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Read MoreLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum...
Read MoreWhat peaked our interest this week? A bit of technology news, Instagram and relationship building with the media. We discuss each one of these topics in more detail in our favourite communications and PR stories of the week. Technology Retail: As many of you may have heard...
Read MoreDid McDonald’s give an NHL player free food for life? What are companies looking for when they hire PR professionals and what are the best practices for posting on social platforms? You can delve into these questions by reading about them in our favourite PR...
Read MoreWhat do digital services, social media and content have in common? They are topics discussed in our favourite communications stories of the week. Digital The 2015 Digital Trends report from Microsoft Canada highlights how brands can get Canadians to use digital services and products. Microsoft partnered with...
Read MoreWhat consumer trends should you be on the look out for in 2015? How do you improve your copy’s readability and is Barbie becoming a superhero? You can find these answers in this week’s edition of our favourite PR and communications stories. Consumer Trends: We are only...
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