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Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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THE NEW ANTI-SPAM LAW: ARE YOU READY?

The new Canadian anti-spam legislation will begin to take effect on July 1st. Essentially, the law forbids the sending of a commercial message to an email address, email or SMS, without explicitly obtained permission in advance. This implies, therefore, that all recipients have explicitly expressed...

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Content Marketing is More Than Just Words

The CASACOM Toronto team recently hosted a group of public relations pros and business leads during a presentation and discussion about content marketing. The goal of the breakfast round table was to stimulate conversation about how this form of marketing works and to share best...

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CASACOM’s Top Three Communications Stories of the Week

What do brainstorming, tablets and Facebook have in common? They are topics of our favourite PR and communications tips and stories of this past week. Brainstorming: Brainstorming can sometimes be a frustrating thing to do. According to Ben Murray, an account coordinator at New York-based public relations...

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Facebook and the return of transparency

Ten years in communications—and an organization’s life cycle—is a long time. It’s an eternity in a society that moves at the pace of “now,” that yearns for novelty, and that is in constant sharing mode. After ten years of existence, Facebook has certainly played an...

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What are the food trends for 2014: Mairlyn Smith knows!

Food trends fluctuate faster than hemlines and staying on top of the latest food trends tempting the consumer palate is critical to the success of new products – there’s nothing worse than bringing last year’s macron to this year’s flan-tastic feast! CASACOM was recently treated to...

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Our CEO and Founder’s speaking engagements on public relations and other stimulating topics!

2014 was a busy year for our CEO and founder, Marie-Josée Gagnon, who had several conferences scheduled on her agenda. January 28, 2014: The state of Business: Quebec In Montreal Subject: Authentic Leadership (speech available on demand) April 1, 2014: Women of Influence luncheon series presented by Deloitte In Montreal Subject: An entrepreneurial story May 5,...

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Authentic leadership, more than a trend, a must!

CAROLYN RAY, MANAGING PARTNER, CASACOM I was recently interviewed by Marketing Magazine about 2014 Trends. While we agree with our industry that marketing content and social media will continue to be among the most essential tools, we believe that business success will result mainly from authentic...

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