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What do great PR campaigns, a new Canadian business channel and communicating with senior management have in common? They just so happen to be the subjects of our three favourite PR and communications tips and stories of the week.
Some PR campaigns have more impact... Read More
Today, the travel industry is inundated with competitors and information. Consumers have a myriad of options that leave them often overwhelmed. Competition between airlines, destinations and reservation providers is cutthroat. That said, with effective communication tools and messaging, top of mind is not out of... Read More
Every year the Consumer and Electronics Show (CES) leaves a twisted wake of consumer tech trends fueling media and analyst commentary. Recently, after our CASACOM tech PR team supported a consumer electronics client in their CES efforts, one of our food industry public relations clients mentioned... Read More
Before enjoying the Family Day long weekend, take a few moments to catch up on our favourite communications and PR stories of the week. Learn about some of Canada’s most trusted brands, how to pitch journalists via email and which Canadian network went off the... Read More
How can you maximize your audience on YouTube? Where did Canadian banks rank in this year’s brand finance report? How do you stay positive in the PR profession? You can learn more about each of these stories in our favourite communications and PR stories of... Read More
This week one of the biggest national campaigns took place with terrific results; a social media platform announced a new feature for their app and we learned more about getting a journalist's attention. Keep reading to hear more with our three favourite PR and communications... Read More
Is there a shift in consumer habits and what does the declining number of journalists mean for people in PR? Do you know what brands are most trusted by Canadians? Some may surprise you. We invite you to take a break and catch up on... Read More
Do millennials prefer meaningful experiences over material possessions? Which major U.S company is pulling out of Canada and what trends will we see this year in PR? You can find out these answers in this week’s edition of our favourite PR and communications stories.
A... Read More
Welcome back! We hope you all enjoyed the holidays with family and friends. To get back into the swing of things, we’ve provided a summary of a few communications articles that made the news this week.
This week the Toronto Star announced it will add up... Read More
Winning the trust of others is undoubtedly one of the great challenges facing business leaders today. Scandals, big and small, that have occurred in recent years have had a direct impact on corporate reputation and impacted their growth.
Several leaders are wondering how to turn the tide and... Read More