As an entrepreneur, I'm often asked why I started my business and what makes us unique. Over the past 12 years, I've found that my ability to share the story of our business is fundamental to our success. To me, our story is about our...
Read MoreLast week, we felt the need to pause, which, admittedly, happens very little in the dynamic world of public relations. This gave us the opportunity to reflect on the journey of our communications firm and its very successful and positive 12th year of existence. This is...
Read MoreAt CASACOM, something we all have in common is our sense of adventure and joy of learning and exploration. Recently, I shared my love of travel with our team of Toronto, highlighting some of my experiences in Thailand, Cambodia, Singapore, Laos, Australia, New Zealand and...
Read MoreMy internship at Oxenstierna & Partners (OXP) has come to an end. The past two weeks went by so fast, I can hardly believe it! I feel very privileged to have had the experience of working in a Scandinavian public relations firm and will cherish the...
Read MoreAt CASACOM, we believe that internal communications is a business critical function. A relevant internal communications strategy can advance organizations as they adapt and evolve through times of transition and change, embrace the communication preferences of diverse teams, and create more purposeful, inspiring workplaces. Recently, we...
Read MoreIt brings me great joy to write this post. As per the title, I am leaving shortly for Stockholm where I will have the opportunity to pursue a two-week professional exchange. From June 16th to 28th (when the sun goes down only for a few hours),...
Read MoreOn May 30, CASACOM hosted the charismatic hype-free digital strategist Jay Baer. An internationally known blogger and speaker, Jay chose Montreal for the Canadian launch of his second book Youtility: Why Smart Marketing is About Help Not Hype. For the occasion, our team had the...
Read MoreYou like Michaels’ approach? Vote here for Michaels and CASACOM, finalists for the public award at the SQPRP (Quebec Society of Public Relations Professionals). In September 2012, American arts and crafts retailer Michaels simultaneously opened seven stores in Québec, Canada’s French-speaking province, in one of the most...
Read MoreRenowned Danish retailer ECCO officially opened its flagship boutique today in the heart of downtown Montreal. Inspired by the Copenhagen boutique concept, the new store offers a unique, ultramodern shopping experience with its clean lines and minimalist design. Located at 1329 rue Sainte-Catherine Ouest, ECCO...
Read MoreAgropur’s Fine Cheese Division has launched Allégro Probio, the very first cheese containing only 4% fat and two probiotic bacteria, Bifidobacterium Lactis BB-12® and Lb rhamnosus GR-1®. In addition to containing these two good bacteria with benefits for the immune and digestive systems, Allégro Probio...
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