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According to a recent survey from Leger (January 2021), one in five working Canadians indicate that their current mental health has negatively impacted their engagement, motivation and job performance. When employees are not performing at their best, it affects a whole organization. As Canada continues... Read More
In this pandemic, there are silver linings. The pandemic has shed light on why managers and business leaders should acknowledge the strategic and essential role of public relations and communications. Both have been at the heart of the most critical business activities, whether it is... Read More
For over a year, communication has been defined by the pandemic. COVID-19 news and stories have driven out many other topics and it remains difficult to find space in the media or in communication with the general public. In this context, how can we maintain... Read More
A media interview is a great way to convey a message and promote your business. However, no matter your level of experience or mastery of this skill, preparation remains the key to any successful interview.
With COVID-19 and the current remote work reality, Zoom and other... Read More
In 2020, it feels like internal communications passed with flying colours, producing motivation, praise, and connecting employees. Many of our clients implemented changes from the get-go - they put new channels in place, changed the tone of their communications, and opened a dialogue.
As we start... Read More
Let’s be honest: it’s not always easy to stimulate creativity in a remote working environment. We are all looking forward to getting back to our morning chats at the coffee machine, which is often an inexhaustible source of solutions and comfort for team members.
What if... Read More
That’s it! 2020 is behind us - a unique year to say the least. Many things have changed during this pivotal year, from working remotely to loss of human contact, and marketing communications were no exception. Our last CASACADEMY delved into this topic - if... Read More
According to a recent PwC survey, maintaining productivity is currently a challenge for 45% of employees in Canada. Lack of collaboration (39%) and communication (45%) between teams create additional issues. In terms of mental health, the figures highlight a real cause for concern. One out... Read More
As uncertainty looms around the start of the school year, CASACOM has been working closely with our clients in the education sector to build campaigns that help close the communication gap.
Most recently, our team worked with Hooked on School Days, an organization which aims to remind... Read More
Like many others, the long months of the pandemic has filled my head with questions. My certainties as an entrepreneur and business leader were shaken, my bearings scattered, and despite this, I had to make quick, solid and fair decisions.
To help clarify my thinking, I... Read More