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Prediction # 6- Resistance gets organized

A group of resisters made its appearance marked this year: the so-called traditional media. At the beginning of 2017, The Public Policy Forum released its report “The shattered mirror” in partnership with the Canadian Journalism Foundation. They conducted an extensive research across Canada to provide a...

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Prediction # 5 – AI meets PR

The term AI deserves the “most popular” award of 2017. Not a day went by without the term being used by the media. Record investments and key players, such as Google, Facebook and Microsoft, are securing Montreal and Toronto’s reputation in this area, both in...

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Prediction #4 – The practical predictive analysis

While we are barely recovering from analysis in real time, here comes artificial intelligence’s (AI) new capabilities to predict future behaviours. More accurate than the tools used for weather forecasting, algorithms can build predictive calendars and determine the best times of the year, week or...

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Prediction #3 – The Invasion of Chatbots

Chatbots have become the most visible and even intelligible part of the presence of artificial intelligence (AI) in 2017. These programs are increasingly integrated with messaging applications, such as Messenger. They can simulate a conversation with one or more humans by voice or text exchange. The...

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Prediction #2: From “You” to “Us”

With the decline of the organic reach, companies can no longer broadcast content on platforms like Facebook hoping the universe captures it. They must promote it through paid publications to reach their target audiences. By definition, social media connects people. The best corporate ambassadors are often...

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Prediction #1 – R.I.P. Organic Reach

In 2007 Facebook launched its Pages for Business and the success was amazing. Brands could finally have a "free" presence on the platform and join thousands of fans. The key was to create rich, engaging content to ensure exponential growth of your community. Then in 2010, we saw...

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Predictions for 2018

The outburst of "2018 predictions" reminds us that the New Year is right around the corner and a time to reflect on the past, but also a time to anticipate new trends for the year to come. So we put on our Nostradamus hat and...

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How Artificial Intelligence is Impacting Public Relations

Public relations will not avoid the transformations generated by artificial intelligence (AI). CASACOM is actively thinking about the many changes that lie ahead. Will robots replace professionals? Will algorithms create press releases from scratch? Will technology detect the best target audiences to interact with? For...

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