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Data and PR make a good team

"If I do not have access to your Google analytics, it's like signing a blank check." I heard this phrase  last fall in a Public Relations Society of America (PRSA) conference on best practices for evaluating and measuring PR campaigns and it has  stayed in my...

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Starting 2018 on the Right Foot with Social Media!

Companies are allocating more budget to social media, whether to sponsor their publications or to create their own written content, video, audio, infographic or other. All indications point to this increasing in 2018. But will organizations see a profit following their investment? Some will, others won’t....

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Prediction # 6- Resistance gets organized

A group of resisters made its appearance marked this year: the so-called traditional media. At the beginning of 2017, The Public Policy Forum released its report “The shattered mirror” in partnership with the Canadian Journalism Foundation. They conducted an extensive research across Canada to provide a...

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Prediction # 5 – AI meets PR

The term AI deserves the “most popular” award of 2017. Not a day went by without the term being used by the media. Record investments and key players, such as Google, Facebook and Microsoft, are securing Montreal and Toronto’s reputation in this area, both in...

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Prediction #4 – The practical predictive analysis

While we are barely recovering from analysis in real time, here comes artificial intelligence’s (AI) new capabilities to predict future behaviours. More accurate than the tools used for weather forecasting, algorithms can build predictive calendars and determine the best times of the year, week or...

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