2019 was a very clear year for the future of humanity. We are increasingly experiencing what science has long predicted. Threatening forest fires in the Amazon and California and those that are still terribly active in Australia. Severe flooding. Extremely violent storms. Suffocating temperatures. Never...
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Study reveals expanded role of strategic communications and provides tools to practice them. At CASACOM, we are always looking to “go beyond,” to “elevate.” Elevating to increase the impact of our ideas and programs is our raison d'être. So, you won’t be surprised to know that...
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Organizations are increasingly looking to calculate the ROI of their public relations campaign. It’s easy to understand why since they spend significant amounts of money and want to get the best return. The question often comes up: can PR increase sales? The answer is clearly yes....
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In the current context of full employment, several tactics emerge in response to the labour shortage. Consider the last Legault government budget and its series of measures to encourage workers aged 60 and over to remain in the job market, business coalitions forming with the...
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Véronique Boileau, Vice-President, Communications at Agropur and also a CASACOM client, leads numerous issues head-on. From brand reputation to issues management through internal communication, she oversees several strategic aspects that make her everyday life anything but routine. Veronique has agreed to share her vision, challenges...
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If you had five minutes today with the Prime Minister or the Minister of Innovation, Science and Economic Development, would you know what to say to them to properly position your business? Would you find the right words to have an impact and be memorable?...
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Influencer marketing is not new. Brands have been partnering with influential people for decades. From celebrities to athletes, these influencers were, for a long time, the face of our favourite brands. At some point over the last decade, this model shifted. Instead of celebrities and athletes,...
Read MoreAt a time when the power of influencers is no longer to be proven, the smallest players, called nano-influencers, are enjoying tremendous popularity. Catherine Chantal-Boivin, director of STUDIO CASACOM, presents 3 good reasons to do business with them! Curious to learn more about influencer marketing?...
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It's no longer a secret - creating corporate video is extremely effective and increasingly popular for a variety of strategic reasons. Overall, corporate video reinforces the credibility of a company in addition to highlighting the history of the company and the employees who represent it. The...
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Seven weeks ago, I started my internship at CASACOM. As I write these lines, it is now coming to an end. These last weeks have been very rewarding and constructive from an academic and professional perspective. They allowed me to better understand the dynamics of...
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