Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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2020: The Urgency to be Courageous

2019 was a very clear year for the future of humanity. We are increasingly experiencing what science has long predicted. Threatening forest fires in the Amazon and California and those that are still terribly active in Australia. Severe flooding. Extremely violent storms. Suffocating temperatures. Never...

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Does PR increase sales?

Organizations are increasingly looking to calculate the ROI of their public relations campaign. It’s easy to understand why since they spend significant amounts of money and want to get the best return. The question often comes up: can PR increase sales? The answer is clearly yes....

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“Transparency and authenticity are inseparable from PR in 2019.” – Véronique Boileau, VP Communications at Agropur

Véronique Boileau, Vice-President, Communications at Agropur and also a CASACOM client, leads numerous issues head-on. From brand reputation to issues management through internal communication, she oversees several strategic aspects that make her everyday life anything but routine. Veronique has agreed to share her vision, challenges...

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CASAvlog #3 – Nano-influencers

At a time when the power of influencers is no longer to be proven, the smallest players, called nano-influencers, are enjoying tremendous popularity. Catherine Chantal-Boivin, director of STUDIO CASACOM, presents 3 good reasons to do business with them! Curious to learn more about influencer marketing?...

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Three tips for humanizing corporate video content

It's no longer a secret - creating corporate video is extremely effective and increasingly popular for a variety of strategic reasons. Overall, corporate video reinforces the credibility of a company in addition to highlighting the history of the company and the employees who represent it.   The...

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Internship at CASACOM: A Rewarding and Human Experience

Seven weeks ago, I started my internship at CASACOM. As I write these lines, it is now coming to an end. These last weeks have been very rewarding and constructive from an academic and professional perspective. They allowed me to better understand the dynamics of...

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