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Insight | Blog and Vlog | CASACOM
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Blog and Vlog

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CASACOM’s FAVOURITE PR & COMMUNICATIONS STORIES OF THE WEEK

Advertising: McDonald’s Canada debuted their new advertising campaign this week, which focuses on the perception of young employees. Many people believe that young people are late to their jobs, can’t handle responsibility or manage money. However, McDonald’s wants Canadians to know that isn’t the case...

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How to Communicate Efficiently in the Canadian Market

Brands interested in entering the Canadian marketplace face cultural differences that demand unique communications strategies in order to be effective. Our Worldcom PR Group Houston partner Ward sat down with CASACOM CEO Marie-Josée Gagnon to discuss what it takes to enter the Canadian marketplace and...

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OUR FAVOURITE COMMUNICATIONS TIPS & STORIES OF THE WEEK

Presentations: Many people have trouble finding ways to promote or post their presentations. A lot of the time there is great information to share, but presenters struggle with what approach will resonate with their audiences. Here are three tips for transforming the next presentation you work...

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OUR FAVOURITE COMMUNICATIONS STORIES OF THE WEEK

Are Canadians spending more money this year? Which media company finally launched in Canada and how should you create that short pitch to get a journalist’s attention? You don’t have to look any further. We have those answers right here in our weekly communications stories...

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COMMUNICATIONS NEWS AND TIPS FROM THIS WEEK

What are the best practices for corporate Facebook posts? What are the most relevant PR writing styles? What is conscious consumerism? Read on to learn more with our weekly PR and communications stories of the week. Facebook Engagement: Tech evangelist Robert Scoble is known for his...

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